Product Marketing Manager, Global Apps Marketing

Product Marketing Manager, Global Apps Marketing at Google

At Google, our marketers are at the forefront of the product's journey, whether it's a consumer product like Gmail, Search, Maps, Chrome, or Android, or a business product such as Google Ads, AdSense, Google Marketing Platform, or Analytics. This role involves a complete marketing experience, leading every facet from determining positioning, naming, competitive analysis, feature prioritization, and external communications. You will play a crucial part in shaping the product and growing its consumer base by collaborating with cross-functional teams spanning Sales, corporate communications, legal, webmasters, product development, and engineering.

As a Product Marketing Manager, Global Apps Marketing, you will be instrumental in guiding product positioning and growth marketing for Google's Apps portfolio. You will own the entire lifecycle, from strategic conception to global scale, defining narratives, mobilizing creative partners, and engineering testing frameworks to significantly drive product perception and adoption.

This role requires a strategic thought leader who can orchestrate multi-channel go-to-market (GTM) campaigns and translate complex data into actionable insights. You should be a problem-solver who thrives in a cross-functional ecosystem, effectively bridging the gap between product innovation and market success to deliver measurable business impact.

Marketing at Google is rooted in a philosophy of knowing the user and knowing the magic, then connecting the two in unconventional ways. Our mission is to demonstrate how Google's products address global challenges, from the everyday to the monumental. We approach marketing distinctively, by changing the game, redefining mediums, prioritizing the user, and ultimately, letting the technology speak for itself.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing, working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications

• Ability to structure and articulate program value to executive stakeholders.
• Ability to influence across organizational levels and departments.
• Ability to translate research and data insights into strategic marketing value.
• Ability to coordinate multiple complex workstreams.
• Excellent project management, communication, and investigative skills.

Responsibilities

• Architect the product positioning, narrative, and engaged differentiation for the suite of Apps products.
• Build and scale global multi-channel campaigns, managing creative agencies to develop high-impact assets that promote feature adoption.
• Apply growth marketing principles to design comprehensive testing plans and experiments that drive user acquisition.
• Track campaign performance data to measure success, optimize active programs, and inform future product strategies.
• Serve as a subject matter expert, aligning stakeholders across the organization to achieve portfolio perception and adoption goals.

Key skills/competency

• Product Positioning
• Growth Marketing
• Go-to-Market Strategy
• Campaign Management
• Cross-functional Leadership
• Data Analysis
• Stakeholder Management
• User Acquisition
• Brand Building
• Market Research