Product Marketing Manager, Google Cloud, Developer Marketing
Google · Reston, VA
- On site
- Full-time
- $173,500 / year
- Reston, VA
Job highlights
- Drive Google Cloud adoption among developers.
- Craft compelling messaging and content.
- Bridge product engineering and developer community.
- Execute go-to-market strategies.
- Manage marketing campaigns and projects.
About the role
About the job
As a Product Marketing Manager on the Developer Marketing team for Google Cloud, you will be at the forefront of the dramatic shift in how applications are developed, published, and distributed. You will drive awareness, adoption, and usage of Google Cloud products among developers. You are a technical marketer or developer advocate who can bridge the gap between product engineering and the developer community. You don't just market products; you build with them, create narratives that resonate with skeptical technical audiences, and prioritize technical utility and trust. You will be responsible for defining the marketing strategy, crafting compelling messaging, and creating content that resonates with developers and helps them succeed with certain Google Cloud products. You will be in a highly collaborative position that requires an understanding of the developer audience and the ability to translate technical features into clear, benefit-driven value propositions. You will have project management skills that are needed to orchestrate marketing execution across campaigns, social media, customer programs, events, and more. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Define and execute go-to-market strategies to increase adoption of Google Cloud products among developers, including positioning, messaging, and most effective channels for reaching developers.
- Create marketing campaigns to drive awareness and product usage; build assets for social, blogs, events, etc. that resonate with developers.
- Work cross-functionally to build launch strategies for new products, execute these strategies, and ensure products are positioned effectively.
- Build narratives and content for key events, such as Cloud Next and Google I/O, working with other Google developer marketing teams.
- Understand the full scope of developers’ needs, market trends, and the engaged landscape. Become a domain expert, with in-depth knowledge of how developers use certain products.
- Design and build technical demos, tutorials, and experiences that help developers overcome adoption blockers.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing for a technical product, with a focus on marketing software to developers.
- Experience in the developer ecosystem.
- Experience creating product narratives for a technical audience.
Preferred qualifications
- Experience in Developer Relations (DevRel), Technical Advocacy, or Software Engineering, with a proven track record of creating content for a highly technical audience.
- Knowledge of AI and ML, with a potential focus on generative AI, along with an understanding of the unique needs of the developer audience.
- Ability to operate in a rapidly changing industry and solve problems.
- Ability to leverage technical and business acumen to interface with teams at all levels, including engineering, product, and marketing.
- Ability to manage multiple projects simultaneously, prioritize, and meet critical deadlines.
Key skills/competency
- Product Marketing
- Developer Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Content Creation
- Developer Ecosystem
- Technical Audience
- AI and ML
- Project Management
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- Google Cloud
- Developer Marketing
- Technical Marketing
- Go-to-Market Strategy
- Messaging
- Content Creation
- Developer Ecosystem
- AI
- ML
- Software
- SaaS
How to get hired
- Tailor your resume: Highlight your 6+ years of technical product marketing experience, especially marketing software to developers and your experience in the developer ecosystem.
- Showcase technical expertise: Emphasize your ability to create product narratives for technical audiences and any experience in Developer Relations, Technical Advocacy, or Software Engineering.
- Quantify achievements: Use data to demonstrate your success in driving adoption, awareness, and usage of technical products.
- Prepare for technical and behavioral interviews: Be ready to discuss your understanding of AI/ML, your problem-solving skills in a fast-paced industry, and your cross-functional collaboration abilities.
- Understand Google's culture: Research Google's mission and values, focusing on how they connect technology with user needs.
Technical preparation
Study Google Cloud developer products.,Practice creating technical product narratives.,Prepare to discuss AI/ML concepts.,Develop content examples for developers.
Behavioral questions
Describe a challenging developer marketing campaign.,How do you bridge product and developer needs?,Explain managing multiple projects under deadlines.,How do you adapt to industry changes?
Frequently asked questions
- What are the preferred working locations for the Product Marketing Manager, Google Cloud, Developer Marketing role at Google?
- The preferred working locations for this Product Marketing Manager role at Google include New York, NY, USA; Kirkland, WA, USA; Reston, VA, USA; Seattle, WA, USA; and Sunnyvale, CA, USA. Candidates applying for this position will have the opportunity to indicate their preferred location.
- What is the salary range for the Product Marketing Manager, Google Cloud, Developer Marketing position at Google?
- The US base salary range for this full-time Product Marketing Manager position is $142,000 to $205,000 annually, exclusive of bonuses, equity, and benefits. The exact salary will depend on factors such as work location, job-related skills, experience, and education.
- What are the minimum qualifications for the Product Marketing Manager, Google Cloud, Developer Marketing role?
- To qualify for this Product Marketing Manager role, candidates need a Bachelor's degree or equivalent practical experience, 6 years of product marketing experience for technical products targeting developers, experience in the developer ecosystem, and experience creating product narratives for a technical audience.
- Does Google consider applicants with arrest or conviction records for the Product Marketing Manager role in San Francisco?
- Yes, qualified applicants with arrest or conviction records will be considered for employment in San Francisco, in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
- What kind of knowledge is preferred for the Product Marketing Manager, Google Cloud, Developer Marketing position?
- Preferred knowledge includes AI and ML, especially generative AI, and a strong understanding of the developer audience's unique needs. Experience in Developer Relations, Technical Advocacy, or Software Engineering is also highly valued.
- How does Google handle the hiring of Product Marketing Managers with regards to diverse backgrounds?
- Google is committed to equal employment opportunity and affirmative action, valuing diversity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. They also consider qualified applicants with criminal histories, consistent with legal requirements.