Product Manager, Ads Planning
Job Overview
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Job Description
About the Product Manager, Ads Planning Role at Google
At Google, the focus is always on the users. As a Product Manager, Ads Planning, you will continuously adapt to the evolving world, working on products that impact millions daily. This role involves guiding products from conception to launch by connecting the technical and business worlds, breaking down complex problems into manageable steps that drive product development.
The Product Management team at Google is known for collaborative work, partnering closely with creative engineers, designers, and marketers to develop technologies that improve access to information. Responsibilities span the entire execution cycle, focusing on analyzing, positioning, packaging, promoting, and tailoring solutions to users.
Google Ads powers the open internet by connecting and creating value for people, publishers, advertisers, and Google. This encompasses various teams building advertising products for search, display, shopping, travel, and video, along with analytics. The goal is to create trusted experiences between people and businesses with useful ads, fostering growth for businesses of all sizes, from small enterprises to large brands and YouTube creators, through effective, measurable advertiser tools.
Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in product management or a related technical role.
- 1 year of experience taking technical products from conception to launch.
Preferred Qualifications
- Master's degree in a technology or business-related field.
- 2 years of experience in a business function or role (e.g., marketing, business operations, consulting).
- 2 years of experience preparing and delivering technical presentations to leadership.
- 2 years of experience working cross-functionally with engineering, UX/UI, sales, finance, and other stakeholders.
- 1 year of experience in software development or engineering.
Responsibilities
- Define product roadmaps by operationalizing defined strategy.
- Articulate the defined product outlook in a way that captures attention and engages others.
- Define features for reach planning that demonstrate the value of media spend on YouTube (YT), such as new format support, forecasting metrics, and workflow improvements.
- Collaborate cross-functionally on product outlook and represent direction and proposals in the form of a strategy paper to stakeholders.
- Evaluate the effectiveness of existing efforts, ensure existing efforts launch, and be responsible for key launches.
Key Skills/Competency
- Product Management
- Product Strategy
- Roadmap Definition
- Cross-functional Collaboration
- Technical Product Launch
- Advertising Technology
- YouTube Ads
- Forecasting
- Stakeholder Management
- Problem-solving
How to Get Hired at Google
- Research Google's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight product management experience, ad tech knowledge, and cross-functional leadership relevant to Google's Ads platforms.
- Showcase impact with data: Quantify your achievements in product launches, feature definitions, and strategic initiatives.
- Prepare for technical product questions: Demonstrate your understanding of ads planning, forecasting, and the YouTube ecosystem during interviews.
- Master behavioral interviews: Practice answering questions that assess problem-solving, collaboration, and how you drive user-focused innovation at Google.
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