Integrated Media Manager, Media Lab
Google · New York, NY
- On site
- Full-time
- $205,000 / year
- New York, NY
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Job highlights
- Manage integrated media campaigns end-to-end.
- Develop global communications strategies for full funnel performance.
- Oversee media investment planning and budget allocation.
- Lead media agencies for high-impact campaign delivery.
- Drive creative media development and brand activation.
About the role
About the Role
The Integrated media team guides global, regional, and local product areas and markets, delivering efficient business outcomes through accountability, collaboration, and forward-looking strategy. As an Integrated Media Manager, you will drive complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution. In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and subject-matter expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work to deliver against business objectives.
Responsibilities
- Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), display, and offline channels.
- Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
- Lead the end-to-end development of creative media and translating high-level brand goals into partnerships and bespoke activation that command attention and drive culture.
Key skills/competency
- Integrated Media Management
- Marketing Strategy
- Paid Media Planning
- Campaign Execution
- Agency Management
- Cross-functional Project Management
- Brand Narrative
- Budget Management
- Performance Marketing
- AI-First Mindset
Skills & topics
- Integrated Media Manager
- Media Lab
- Marketing
- Media Strategy
- Paid Media
- Campaign Management
- Brand Marketing
- Digital Marketing
- Advertising
How to get hired
- Tailor your resume: Highlight experience in paid media, integrated marketing, and cross-functional project management. Quantify achievements with data.
- Craft a compelling cover letter: Showcase your understanding of Google's approach to media and how your skills align with the Integrated Media Manager role.
- Prepare for behavioral questions: Practice examples demonstrating leadership, strategic thinking, and problem-solving in complex project environments.
- Research Google's values: Understand their commitment to innovation, collaboration, and data-driven decision-making.
- Network and connect: If possible, engage with current Google employees in marketing or media roles to gain insights.
Technical preparation
Master paid media platforms and tools.,Understand full-funnel marketing analytics.,Develop AI-first media strategy approaches.,Practice creative media activation techniques.
Behavioral questions
Describe leading complex projects from start to finish.,How do you manage and influence external agencies?,Provide an example of a non-traditional brand amplification.,How do you ensure stakeholder alignment on objectives?
Frequently asked questions
- What is the salary range for an Integrated Media Manager at Google in the US?
- The US base salary range for this full-time position is $142,000-$205,000, plus bonus, equity, and benefits. The specific salary is determined by factors such as role, level, location, skills, experience, and education.
- What are the minimum qualifications for the Integrated Media Manager role at Google?
- Minimum qualifications include a Bachelor's degree or equivalent practical experience, 6 years of experience in marketing across fields like growth, product marketing, brand marketing, or social, and experience managing cross-functional or cross-team projects.
- What preferred qualifications does Google look for in an Integrated Media Manager?
- Preferred qualifications include 10 years of experience in paid media management or integrated marketing, experience in paid media strategy/execution with an AI-first mindset, a track record of using media placements strategically, and proven experience managing multi-channel projects from start to finish.
- What are the primary responsibilities of an Integrated Media Manager at Google?
- Responsibilities include leading global communications strategies, managing investment planning and budget reconciliation, engaging and leading media agencies, acting as a subject matter specialist in the media landscape, and developing creative media and brand activations.
- Can I choose my preferred working location for this role at Google?
- Yes, by applying for this position, you will have the opportunity to share your preferred working location from San Francisco, CA, USA, or New York, NY, USA.
- How does Google handle applications from candidates with arrest or conviction records in San Francisco?
- For applicants in San Francisco, qualified applications with arrest or conviction records will be considered in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
- What kind of innovative media strategies is Google looking for in this role?
- Google is interested in candidates who can use media placements and strategic alliances to amplify a brand narrative in non-traditional ways, demonstrating an AI-first mindset in paid media strategy and execution.
- What is the role of media agencies in this position?