Integrated Media Manager

About the Role

The Integrated media team guides global, regional, and local product areas and markets, delivering efficient business outcomes through accountability, collaboration, and forward-looking strategy. As an Integrated Media Manager, you will drive complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development, investment planning, and campaign execution. In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and subject-matter expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work to deliver against business objectives.

Responsibilities

• Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), display, and offline channels.
• Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
• Lead the end-to-end development of creative media and translating high-level brand goals into partnerships and bespoke activation that command attention and drive culture.

Key skills/competency

• Integrated Media Management
• Marketing Strategy
• Paid Media Planning
• Campaign Execution
• Agency Management
• Cross-functional Project Management
• Brand Narrative
• Budget Management
• Performance Marketing
• AI-First Mindset