Global Marketing Manager, Gemini Enterprises
Google · New York, NY
- On site
- Full-time
- $167,000 / year
- New York, NY
Job highlights
- Lead global paid media strategy for Gemini Enterprise.
- Manage agency and cross-functional teams effectively.
- Drive business objectives through optimized campaigns.
- Enhance media learning and measurement capabilities.
- Inform strategy with data-driven insights.
About the role
Global Marketing Manager
Join Google's Gemini Enterprises as a Global Marketing Manager and drive the complete marketing experience for a dynamic product. You will lead every facet of the product's journey, from positioning and naming to analysis, feature prioritization, and external communications. This role involves working closely with cross-functional teams, including Sales, corporate communications, legal, webmasters, product development, and engineering, to shape the product and grow its user base.
About the Role
At Google, marketing begins with technology and ends with the user. We connect these two by demonstrating how Google's products solve world problems in unconventional ways. You'll redefine the medium, prioritize the user, and let the technology speak for itself.
Responsibilities
- Lead the global paid media strategy for Gemini Enterprise, aligning with Google Cloud's business objectives.
- Direct the agency team for campaign delivery, collaborating with internal centers of excellence like Media Lab, MLMO, and Growth Lab to achieve international growth targets.
- Advance media learning and measurement by prioritizing tests that quantify the incremental impact of media programs.
- Present regional performance and market trends in executive reviews, offering recommendations to optimize budget and meet business objectives.
- Oversee and support creative production and message testing in partnership with brand and social teams.
Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing across fields like growth, product marketing, brand marketing, or social media.
- Experience managing cross-functional or cross-team projects.
Preferred Qualifications
- Experience growing subscription businesses (B2B or B2C).
- Experience managing and optimizing paid media campaigns across Google ad networks (Search, GDN & DV360, YouTube).
- Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organization.
- Experience in creative production and direct response media best practices.
- Understanding of media measurement methodologies (MMM, MTA, geo-test) and incrementality measurement.
- Experience using quantitative and qualitative insights to inform growth strategy and prioritization.
Key skills/competency
- Global Marketing
- Paid Media Strategy
- Growth Marketing
- Product Marketing
- Brand Marketing
- Social Media Marketing
- Cross-functional Project Management
- Media Measurement
- Creative Production
- Google Ads
Skills & topics
- Global Marketing Manager
- Marketing Strategy
- Paid Media
- Growth Marketing
- Product Marketing
- Brand Marketing
- Social Media
- Cross-functional Teams
- Media Measurement
- Campaign Management
- Google Ads
- DV360
- YouTube Ads
- B2B Marketing
- B2C Marketing
- Creative Production
- Digital Marketing
- Marketing
- Management
How to get hired
- Tailor your resume: Highlight your 4+ years of marketing experience, focusing on growth, product, brand, or social marketing, and any cross-functional project management. Quantify achievements where possible.
- Showcase preferred qualifications: Emphasize experience in subscription growth, Google Ads network optimization, creative production, and media measurement methodologies.
- Craft a compelling cover letter: Clearly articulate how your skills and experience align with the responsibilities of a Global Marketing Manager at Google, particularly regarding global strategy and cross-functional collaboration.
- Prepare for interviews: Be ready to discuss your experience managing marketing campaigns, driving growth, working with agencies, and using data to inform strategy. Familiarize yourself with Google's marketing approach and products.
Technical preparation
Master Google Ads, DV360, and YouTube advertising.,Understand MMM, MTA, and incrementality measurement.,Practice analyzing quantitative and qualitative data.,Prepare to discuss creative production processes.
Behavioral questions
Describe leading global marketing strategies.,How do you manage cross-functional teams?,Tell me about optimizing paid media campaigns.,How do you use data to inform strategy?
Frequently asked questions
- What is the salary range for the Global Marketing Manager role at Google?
- The US base salary range for this full-time position is $117,000-$167,000 annually, plus bonus, equity, and benefits. The specific salary will depend on your work location, skills, experience, and education.
- What are the minimum qualifications for the Global Marketing Manager position at Google?
- You need a Bachelor's degree or equivalent practical experience, 4 years of marketing experience across fields like growth, product marketing, brand marketing, or social, and experience managing cross-functional projects.
- What kind of experience is preferred for the Global Marketing Manager role at Google?
- Preferred qualifications include experience growing subscription businesses, managing paid media campaigns on Google networks, collaborating in matrixed organizations, creative production, and understanding media measurement methodologies.
- What are the work location options for this Global Marketing Manager job at Google?
- You will have the opportunity to share your preferred working location from New York, NY, USA, or San Francisco, CA, USA.
- How does Google handle applications with arrest or conviction records for San Francisco candidates?
- For applicants in San Francisco, qualified applications with arrest or conviction records will be considered in accordance with the San Francisco Fair Chance Ordinance and the California Fair Chance Act.
- What are the key responsibilities of a Global Marketing Manager at Google?
- Key responsibilities include leading global paid media strategy, directing agency teams, advancing media learning and measurement, presenting performance in executive reviews, and overseeing creative production.
- What is the employment type for this Global Marketing Manager role?
- This is a full-time position.
- What is Google's approach to marketing as described in the job posting?
- Google's marketing approach starts with technology and ends with the user, demonstrating how products solve problems through unconventional means, prioritizing the user, and letting technology speak for itself.