Brand Marketing Manager, Students and Learning

Overview

As a Brand Marketing Manager, Students and Learning at Google, you will amplify the cross-Google Learning narrative. You will collaborate with various teams to drive a comprehensive marketing strategy focused on empowering K12 students and educators through AI Literacy programs and innovative AI Learning tools.

Minimum Qualifications

Bachelor's degree or equivalent experience and 4 years in marketing; experience in growth, product or brand marketing; proven ability to manage cross-functional projects; and a track record in launching campaigns focused on literacy, education, or technology adoption for K12 audiences.

Preferred Qualifications

Ability to work across matrixed teams globally, thrive in ambiguous environments, and a strong passion for AI. Creative problem-solving skills that span strategy, ideation, and execution are essential.

Responsibilities

• Lead end-to-end marketing strategy for AI Literacy and Learning tools.
• Develop high-impact thought leadership and amplification toolkits.
• Conduct market research and competitive analysis to understand user needs and emerging trends.
• Define, track, and analyze KPIs to optimize campaign strategies and boost brand perception.

Key skills/competency

• AI
• Literacy
• Marketing Strategy
• K12
• GTM
• Analytics
• Cross-functional
• Creative
• Market Research
• Education