Associate Product Marketing Manager

About the Associate Product Marketing Manager Role at Google

As an Associate Product Marketing Manager (APMM) at Google, you will embark on a complete marketing experience, guiding products from conception to growth. This role is part of Google's global program for early career marketers, offering significant opportunities for skill development, mentorship, and contributing to high-priority marketing projects within the EMEA organization.

You will play a crucial role in shaping product journeys, from determining positioning and naming to competitive analysis and external communications. This involves close collaboration with cross-functional teams including Sales, Corporate Communications, Legal, Product Development, and Engineering.

Your Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches, measuring their efficacy against Key Performance Indicators (KPIs).
• Support the development of programs aimed at acquiring customers, including business strategies, messaging, collateral, events, and engagement initiatives, while also measuring their effectiveness.
• Aid the team in evaluating product and feature improvements to better meet user needs, assess product readiness for launch, and effectively communicate new developments to users.
• Contribute to developing client and executive narratives, presentations, case studies, and content designed to accelerate business momentum and enhance engagement with Google's customers and agency partners.
• Execute marketing-related tasks within the scope of larger projects, working under the guidance of a manager.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full-time roles, internships, projects, or academic classes.
• Ability to communicate fluently in both Spanish and English, essential for working with diverse stakeholders.

Preferred Qualifications

• Demonstrated analytical success, coupled with the ability to develop and understand strategic approaches.
• Profound knowledge of and passion for Google's products, technology, and leadership in the artificial intelligence (AI) space.
• Ability to think broadly across disciplines, industries, cultures, and scenarios, demonstrating a global mindset.
• Well-developed program management and communication skills.
• A keen interest in marketing, brand management, strategy consulting, agency work, AI, technology, or related fields.
• Comfort with ambiguity and adaptability.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• Campaign Management
• Brand Management
• User Acquisition
• Market Analysis
• Cross-functional Collaboration
• Program Management
• Communication Skills
• Analytical Skills