Artist Marketing Manager, YouTube Marketing
Job Overview
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Job Description
Overview
The Artist Marketing Manager, YouTube Marketing at Google will lead product marketing strategy, audience segmentation, and product launches in the music industry. The role involves defining roadmaps, go-to-market plans, and growth strategies for artist tools.
Responsibilities
- Develop positioning and messaging for YouTube's value in the music industry.
- Define roadmaps and go-to-market strategies for priority artist products.
- Manage product launches and campaign performance via data analysis.
- Collaborate with cross-functional teams and executive stakeholders.
- Translate industry trends into actionable insights and growth strategies.
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience.
- 6 years of marketing experience in the music industry or related fields.
- Experience in product marketing for B2B audiences.
- Proven track record in managing cross-functional projects.
Preferred Qualifications
- Experience in consulting or business analysis in music-related fields.
- Skills in coding, data visualization, and analysis.
- Ability to work independently and think critically.
About the Role
This role focuses on inspiring artists and industry partners to adopt YouTube tools, build their audience, and engage fans. You will play a key part in shaping marketing initiatives that bridge technology and user engagement.
Compensation and Locations
The US base salary range is $137,000-$201,000 plus bonus, equity, and benefits. Applicants have the opportunity to choose their preferred work location including New York, NY; Los Angeles, CA; San Bruno, CA, with a campus option at Playa Vista, CA.
Key Skills/Competency
- Artist Marketing
- YouTube Marketing
- Music Industry
- Product Launches
- Cross-functional Leadership
- Data Analysis
- Growth Strategies
- Brand Positioning
- Campaign Optimization
- Stakeholder Management
How to Get Hired at Google
- Customize your resume: Highlight relevant music and marketing experience.
- Research Google: Understand their marketing ethos and innovations.
- Emphasize data skills: Showcase analysis and visualization projects.
- Prepare stories: Illustrate cross-functional project successes.
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