Senior CRM & Email Marketing Specialist

@ GoHealth Urgent Care

Overview

The Senior CRM & Email Marketing Specialist at GoHealth Urgent Care is responsible for planning, developing, and executing targeted Email and SMS/text campaigns designed to enhance engagement and deliver meaningful value to the existing customer base. This role leverages industry best practices and data-driven strategies to deepen customer relationships and drive retention.

Key Responsibilities

Campaign Strategy & Execution: Design and implement personalized email, SMS, and direct mail campaigns to maximize customer lifetime value and revenue growth. Lead creative briefings and develop A/B testing methodologies to optimize campaign performance.

Technical Enablement: Collaborate with engineering, data, and analytics teams to deploy scalable, automated marketing initiatives using Salesforce Marketing Cloud.

Customer Data & Insights: Analyze customer behavior and segmentation to inform targeted lifecycle strategies and deliver actionable insights.

Cross-Functional Collaboration: Work with brand, creative, merchandising, and site teams to align marketing efforts with overall business goals.

Performance Measurement: Monitor KPIs, produce reporting dashboards, and provide strategic recommendations to enhance campaign performance.

Qualifications

• Bachelor’s degree in marketing or related field. • 5+ years in marketing with experience in lifecycle marketing and journey building. • Experience in healthcare or multi-location retail is a plus.

Core Values & Work Environment

Embody GoHealth’s core values including Collaboration, Innovation, Diversity & Inclusion, Courage & Integrity, and Accountability. The role is performed in a climate-controlled office setting with occasional travel and physical requirements.

Key skills/competency

• Email Marketing
• SMS Marketing
• Salesforce Marketing Cloud
• Lifecycle Marketing
• Campaign Strategy
• Data Analysis
• A/B Testing
• Segmentation
• Cross-Functional Collaboration
• Performance Metrics