Growth Marketing Analyst

About Us at GoCardless

GoCardless is a global bank payment company, trusted by over 100,000 businesses. We specialize in collecting and sending payments through direct debit, real-time payments, and open banking, processing over US$130bn annually across 30+ countries. Our AI-powered solutions enhance payment success and reduce fraud, while open banking connectivity to over 2,500 banks helps customers make faster, more informed decisions.

Headquartered in the UK, GoCardless also has offices in Australia, France, Ireland, Latvia, Portugal, and the United States. We are committed to an inclusive and accessible hiring process, offering support and adjustments as needed. If you're excited by this Growth Marketing Analyst role, we encourage you to apply, even if you don't meet every single requirement.

Data at GoCardless

You will join our Data & Business Systems group, collaborating with technical and non-technical professionals across the company. You'll work alongside talented Analysts, Data Scientists, ML/AI Engineers, and System Admins to design and deliver first-class analytics. We are a driven team with an extensive remit, committed to high standards and continuous improvement on complex projects within GC’s data & business systems stack.

You will thrive as an analyst at GoCardless if you are passionate about championing a strong data culture, enjoy learning from diverse backgrounds, and want to make a tangible impact on real customers.

Our Technologies

We build simple, reliable systems using the best technologies for each task. Our stack includes Looker, Python, Google Cloud Platform, dbt, Airflow, Vertrex, and Jupyter. While expertise in all these is not expected, team members often pick up new tools on the job.

The Role of a Growth Marketing Analyst

At GoCardless, marketing is crucial throughout the customer lifecycle for acquiring new customers and driving revenue growth. As a Growth Marketing Analyst, you will work closely with all marketing teams – paid, organic, lifecycle – to measure the effectiveness of their efforts in growing our merchant base and accelerating revenue. Your insights will be pivotal in shaping the future strategy of GoCardless.

What Excites You

• Collaborating with Growth Marketing to measure how Paid and Organic strategies drive acquisition, engagement, and revenue.
• Partnering with marketing stakeholders to define and monitor marketing KPIs, identifying trends, risks, and opportunities to inform business-aligned strategy.
• Assisting marketing teams with A/B test design, execution, and statistical analysis of results.
• Ensuring data quality, accuracy, and consistency across all marketing sources.
• Building data products to monitor campaign health, continuously innovating practices and tools for timely insights (A/B Testing, SQL Analysis, Looker/Domo Visualisation, Google Analytics Tracking, Python Automation, Gemini AI).

What Excites Us (Essentials & Nice to Haves)

Essentials:

• Background in performance marketing analytics or a marketing role with a strong data focus.
• Knowledge of common marketing measurement metrics, tools, and methodologies.
• Self-starter with a results-oriented approach, demonstrated by using analytics to drive marketing campaign understanding, growth, and success.
• Experience with data visualization tools and communicating complex data findings clearly.
• Proficiency in basic SQL.

Nice to Have:

• Basic knowledge of Python/R.
• Experience leveraging AI capabilities to enhance data analysis, automate tasks, and improve decision-making.

The Good Stuff!

• Wellbeing: Dedicated support and medical cover.
• Work Away Scheme: Work from anywhere for up to 90 days annually.
• Hybrid Working: Flexible hybrid model with in-office days determined by your team.
• Equity: All permanent employees receive equity.
• Parental Leave: Tailored support for life’s great adventure.
• Time Off: Annual holiday leave, plus 3 volunteer days and 4 wellness days.

Life at GoCardless

Our organization is defined by values: We start with why, make it happen, act with integrity, and care deeply while remaining humble. These values shape our culture and drive impactful work towards our vision.

Diversity & Inclusion

We are building the payment network of the future and believe in a diverse team. As of July 2024, our team includes 45% women, 23% Black, Asian, Mixed, or Other, 10% LGBTQIA+, 9% neurodiverse, and 2% disabled. Learn more about our Employee Resource Groups and D&I Report.

Sustainability at GoCardless

Committed to reducing our environmental impact, we are co-founders of the Tech Zero coalition, working towards a climate-positive future. Explore our sustainability action plan.

Find out more about Life at GoCardless via X, Instagram and LinkedIn.

Key skills/competency

• Marketing Analytics
• Performance Marketing
• Customer Acquisition
• Revenue Growth
• KPI Definition
• A/B Testing
• SQL
• Data Visualization
• Campaign Optimization
• Python (Basic)