Marketing Manager
Go Auto
Job Overview
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Job Description
Marketing Manager
Go Auto is seeking a full-time Marketing Manager located in Richmond, British Columbia. The role focuses on driving business results for a portfolio of dealerships in the Greater Vancouver Area by balancing big-picture strategy with hands-on execution.
What You’ll Do
Drive Sales & Service Results: Own the marketing performance for assigned dealerships using tools like PowerBI and performance reporting to guide priorities and optimize results.
Dealer Relationships & Strategy: Act as the primary marketing partner to dealership leadership. Lead strategy check-ins, provide insights, and support campaigns.
Campaign Leadership: Plan and execute monthly dealership campaigns, private sales, and group-wide initiatives ensuring alignment with Go Auto brand standards.
Data, Reporting & Optimization: Conduct in-depth performance analysis using Agency Analytics, PowerBI, and CRM data. Provide monthly summaries with actionable recommendations.
OEM & Co-op Management: Manage co-op strategies including budget optimization and OEM relationship maintenance.
Team Leadership & Development: Mentor and develop the Marketing Coordinator to build future marketing leaders.
What You Bring
Key qualifications include automotive or multi-location marketing experience, strategic and analytical thinking, strong relationship skills, leadership and mentorship, excellent organization and prioritization, and clear communications. Local market knowledge and proficiency with digital tools and CRM systems are essential.
What’s in It for You?
You will receive competitive compensation, career growth opportunities within a promote-from-within culture, hybrid work options, generous vacation time increasing with tenure, comprehensive benefits, professional development via specialized marketing training, and an impactful role influencing dealership performance.
Key skills/competency
- Marketing Strategy
- Sales Optimization
- Campaign Management
- Data Analysis
- Relationship Management
- OEM Management
- Team Leadership
- Digital Marketing
- Reporting Tools
- CRM Proficiency
How to Get Hired at Go Auto
- Research Go Auto's culture: Understand its mission, values, and market position.
- Customize your resume: Highlight multi-location marketing and analytical skills.
- Emphasize leadership: Include examples mentoring team members.
- Prepare for data questions: Review PowerBI and performance reporting.
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