Senior Director of Performance Marketing & 1P D...
@ Glow Brands Corporate

Louisville, Kentucky, United States
$80,000 - $100,000
On Site
Full Time
Posted 6 hours ago

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XXXXXXXXX XXXXXXXXXXX XXXXXX****** @glowbrands.com
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Job Details

About the Role

Glow Brands Corporate in Louisville, KY is seeking a full-time Senior Director of Performance Marketing & 1P Data Segmentation. In this role, you will be the company expert in segmenting 1P guest data and creating personalized guest journeys using SMS, Email, and Media Retargeting. Reporting directly to the CMO in the Executive Office, you will work closely with teams including Internal Creative, eCommerce, Finance, IT, and external agency partners.

Key Responsibilities

  • Analyze guest behavior and conduct A/B testing.
  • Segment guest data using the SunLync Data Warehouse.
  • Create personalized promotions and marketing programs.
  • Collaborate with creative teams for custom SMS/Email/Digital Media ads.
  • Lead the development of Performance Marketing programs for the upcoming Wellness City concept.

Background & Experience

Candidates must have 5-7 years of performance marketing experience, proficiency in Power BI and mySQL, and a proven track record in data segmentation and personalized marketing program development.

Work Conditions

This role requires on-call availability, prolonged sitting, and occasional physical activity such as lifting up to 25 pounds.

Benefits & Perks

  • Free tanning, spray tanning, and wellness spa services with discounts on products.
  • Comprehensive insurance options and 401k benefits.
  • Paid holidays and paid time off.
  • Free beverages daily and complimentary lunch on Wednesdays.
  • Wellness purchase and race fee reimbursements, along with monetary anniversary awards.
  • Opportunities for advancement and exclusive employee discounts.

Key skills/competency

  • Performance Marketing
  • 1P Data Segmentation
  • Data Analysis
  • A/B Testing
  • Power BI
  • mySQL
  • Digital Marketing
  • Guest Journey
  • Strategic Planning
  • Team Collaboration
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How to Get Hired at Glow Brands Corporate

🎯 Tips for Getting Hired

  • Customize Your Resume: Tailor it to highlight performance marketing achievements.
  • Research Glow Brands: Explore culture, mission, and recent company news.
  • Focus on Data Skills: Emphasize Power BI and mySQL expertise.
  • Prepare for Interviews: Review case studies on guest segmentation.

📝 Interview Preparation Advice

Technical Preparation

Review Power BI dashboard techniques.
Practice mySQL queries for data segmentation.
Study data warehouse management basics.
Revisit A/B testing case studies.

Behavioral Questions

Describe your leadership style.
Share examples of creative problem solving.
Explain handling project deadlines efficiently.
Discuss teamwork in cross-functional environments.

Frequently Asked Questions