Digital AI Application & Data Innovation Lead

Role Overview

We’re looking for a data leader who thrives at the intersection of product, marketing, and behavioral analytics. As our Digital AI Application & Data Innovation Lead, you will co-lead the experimentation engine that powers both GlobeOne and GOMO’s growth loops — turning engagement data into decision-ready insights, behavioral diagnostics, and AI-personalized lifecycle strategies.

You’ll partner with Growth Managers, and our Applied Behavioral Scientists to uncover what drives adoption, stickiness, and monetization — and build the AI-backed tools and intelligent triggers that deliver measurable lift across every user journey.

This is a rare opportunity to work inside a growth operating model that doesn’t just report dashboards — it defines the next best move. If you think in models, design experiments, and build with system-level scale in mind, we’d love to meet you.

Key Responsibilities

Growth & Behavior Modeling

• Diagnose friction and habit drop-offs by analyzing digital behavioral data across both apps.
• Translate growth levers into quantitative models to identify where to intervene — and why it matters.
• Co-create segmentation frameworks (e.g., activation cohorts, journey states) used by Growth Architects and Growth Marketing teams.

Digital AI & Data Activation

• Work with our AI and CEP stack (e.g., OfferFit, Snowflake, Braze) to personalize app experiences based on behavior, preferences, and telco data.
• Embed predictive triggers and nudges into lifecycle journeys — from app opens to top-ups and high-stakes drop-offs.

Experimentation & Learning Loops

• Design and evaluate A/B tests that uncover root causes of low retention, conversion, or engagement.
• Identify “growth truths” beyond statistical wins — using experimentation to drive insight generation, not just performance lifts.

Strategic Storytelling

• Turn insight into business decisions — not noise. Collaborate with Product, Brand, Growth, and Experience teams to bring clarity to ambiguity.
• Contribute to cross-team learning culture, sharing behavioral findings, cohort patterns, and campaign impact analyses.

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Key skills/competency

• Data Analysis
• AI Personalization
• Experimentation Design
• Behavioral Analytics
• Growth Modeling
• A/B Testing
• Lifecycle Strategy
• Product Management
• Marketing Analytics
• Data Activation