Upwork Lead Generation Specialist

Introduction

Job Title: Upwork Lead Generation SpecialistWork Schedule: Part-Time (20 hours/week)Location: Remote (LATAM)

Overview

Master the freelance marketplace and turn proposals into high-ticket partnerships. Globaltize is a digital growth agency dedicated to helping creators and businesses scale through targeted outreach and cutting-edge strategies. As we continue to expand our presence in freelance marketplaces, we are looking for a dedicated Upwork Lead Generation Specialist to be the engine behind our growth. This is a high-impact, sales-driven role designed for someone who understands the nuances of the freelance economy and knows exactly how to personalize outreach for high-converting results. You will combine your expertise on platforms like Upwork with modern tools like Loom and ChatGPT to stand out and win.

Key Responsibilities

• Tailored Outreach: Write and submit personalized proposals on Upwork to consistently generate new client leads.
• Video Prospecting: Create custom video pitches using Loom to strengthen applications and differentiate our agency from the competition.
• AI-Enhanced Drafting: Leverage ChatGPT or similar AI tools to draft compelling, high-converting proposals and outreach messages.
• Activity Management: Track, manage, and refine all lead generation activity to ensure you are hitting essential proposal and response KPIs.
• Strategic Collaboration: Work closely with our internal team to ensure all proposals align with our core service offerings and market positioning.
• Lead Nurturing: Follow up with warm leads and facilitate a smooth transition to the sales or onboarding teams.

Must-Have Requirements

• Upwork Expertise: Proven experience using Upwork to successfully generate leads and win projects.
• Personalization Skills: Strong writing ability with a talent for personalizing outreach at scale.
• Technical Proficiency: Skilled in using Loom for video prospecting and ChatGPT (or similar AI) for content support.
• Performance Mindset: A self-starter attitude with the discipline to hit daily and weekly outreach targets.
• Language Skills: Strong English communication skills, both written and verbal.

Nice-to-Have Requirements

• Agency Experience: Previous experience working with digital agencies, creative teams, or remote service providers.
• High-Ticket Success: A track record of securing high-ticket or long-term clients on the Upwork platform.
• Sales Tracking: Comfort with metrics tracking, CRM tools, or proposal management dashboards.

Why Join Us

This is an opportunity to join a team that is actively expanding and leveraging the best of modern technology to scale. If you have a passion for the art of the pitch and love the challenge of the freelance marketplace, you’ll find a home here. You will have the chance to use cutting-edge tools to drive high-converting results while working in an environment that values proactive, results-oriented professionals. If you’re ready to turn your Upwork expertise into a career-defining role, we want to hear from you.

Key skills/competency

• Lead Generation
• Upwork Proposals
• Video Prospecting (Loom)
• AI Drafting (ChatGPT)
• Sales Outreach
• Client Acquisition
• KPI Tracking
• Personalization
• Communication
• Strategic Collaboration