
Sr. Brand Manager- National Media
Global Overview · United States
- Hybrid
- Full-time
- $155,000 / year
- United States
Job highlights
- Drive client growth across full marketing funnel.
- Architect media strategies for Google, TV.
- Manage large media budgets, focus on ROI.
- Build strong client and media partner relationships.
- Lead cross-channel attribution analysis.
About the role
About the Company
We've been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We're uncomfortable calling ourselves experts - since Amazon is always changing, we're constantly adapting - but the breadth of our knowledge is vast and our team's diverse experiences elevate our partners' businesses. We're marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we're brand builders. Let's build brands together.
Position Overview
We're looking for a Sr. Brand Manager - National Media who can drive our clients' growth across the full marketing funnel, someone who understands how to build brand equity and drive measurable sales outcomes through national media investments. The ideal candidate will architect and execute sophisticated media strategies across Google, streaming TV, and linear TV that drive brand awareness while delivering tangible performance across Amazon, brick-and-mortar retail, and direct-to-consumer channels. You will thrive in ambiguity, developing data-driven strategies rooted in deep understanding of consumer behavior, competitive dynamics, and the evolving media landscape. You will work cross-functionally with internal partners to align on strategy and long-term growth objectives for our clients.
Responsibilities/Accountabilities
- Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV.
- Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels.
- Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth.
- Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy.
- Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks.
- Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC).
- Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising.
- Manage a team up to 3 individuals, indirectly manage other team members working within the POD.
- Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics.
- Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets.
- Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights.
- Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats.
- Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning.
- Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem.
Knowledge/Skills
- Deep expertise in digital media planning and buying, particularly across Google Ads, YouTube, streaming TV platforms, and programmatic advertising.
- Strong understanding of streaming TV ecosystem including Amazon Advertising DSP, The Trade Desk, Roku, Hulu, and direct publisher relationships.
- Experience with linear TV planning, buying, and measurement.
- Proven ability to develop integrated media strategies that drive both brand metrics and sales performance.
- Strong analytical capabilities with experience in attribution modeling, incrementality testing, and ROI analysis.
- Expertise in translating complex data and performance metrics into clear, actionable client recommendations.
- Strong business acumen and inquisitive nature with the ability to connect media investments to business outcomes.
- A balance to think big and long term, while acting on what it takes to get there.
- Understanding of how upper-funnel media investments impact lower-funnel conversion across retail channels.
- Strong decision-making skills and strategic thinking ability.
- Detail-oriented with strong project management capabilities.
- Ability to motivate teams to produce desired outcomes within tight timeframes.
- Takes initiative with impeccable follow-up skills.
- Strong sense of autonomy combined with collaborative spirit.
- Demonstrated problem-solving skills and creative thinking.
- Demonstrated ability to lead multiple campaigns and client relationships simultaneously.
Requirements
- Post-secondary education or equivalent experience in Marketing, Advertising, or related field preferred.
- 10+ years of experience in a combination of media planning/buying, brand management, digital marketing and linear TV planning, buying & measurement.
- Extensive experience managing large-scale media budgets across multiple channels.
- Understanding of Google Ads, YouTube advertising, and Google Analytics.
- Proven experience planning and executing streaming TV campaigns through platforms such as Amazon Advertising, The Trade Desk, Roku, Hulu, and other major networks.
- A respected and trusted leader with a proven track record of achievement in media strategy and execution.
- Strong analytical skills with experience using media measurement tools (Nielsen, iSpot, brand lift studies, attribution platforms).
- Experience with programmatic advertising and DSP platforms.
- Strong written and verbal communication — synthesizing data from multiple sources and communicating insights to clients in a meaningful, actionable way.
- Interpersonal savvy with the ability to effectively work with and connect with clients, media partners, and cross-functional teams.
- Experience managing and developing direct reports preferred.
- This position requires up to 25% travel.
Benefits
- Medical
- Dental
- Vision
- Bonus
- PTO
- 401K
Equal Opportunity Employer
Sponsorship unavailable for this role.
Key skills/competency
- Sr. Brand Manager National Media
- Media Planning
- Brand Strategy
- Digital Marketing
- Performance Optimization
- Amazon Advertising
- Streaming TV
- Linear TV
- Attribution Modeling
- Client Relations
Skills & topics
- Sr. Brand Manager
- National Media
- Media Planning
- Brand Strategy
- Digital Marketing
- Performance Marketing
- Amazon Advertising
- Streaming TV
- Linear TV
- Programmatic Advertising
- Attribution Modeling
- Client Management
- Marketing Strategy
- Google Ads
- YouTube
- Media Buying
- Marketing Manager
- Brand Manager
- Advertising Manager
How to get hired
- Tailor your resume: Highlight 10+ years in media planning, brand management, and digital marketing, emphasizing large budget management and streaming/linear TV campaign execution.
- Showcase analytical skills: Detail experience with attribution modeling, incrementality testing, ROI analysis, and media measurement tools like Nielsen or iSpot.
- Demonstrate strategic thinking: Provide examples of developing integrated media strategies that balance brand building with sales performance.
- Prepare for interviews: Be ready to discuss how you connect media investments to business outcomes and your experience managing teams and client relationships.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Sr. Brand Manager National Media role at Global Overview?
- The Sr. Brand Manager National Media role at Global Overview offers a salary range of $124,000 - $155,000+, with potential for variable output based on performance. This is a competitive offering for a senior-level position with significant responsibilities.
- What are the key responsibilities of a Sr. Brand Manager National Media at Global Overview?
- The Sr. Brand Manager National Media will own Open Internet strategy, develop and execute national media campaigns across Google, streaming TV, and linear TV, manage substantial media budgets, build client relationships, and lead cross-channel attribution analysis. They will also manage a team of up to 3 individuals.
- What qualifications are essential for the Sr. Brand Manager National Media position at Global Overview?
- Essential qualifications include 10+ years of experience in media planning/buying, brand management, digital marketing, and linear TV. Expertise in Google Ads, streaming TV platforms (Amazon Advertising DSP, The Trade Desk, Roku, Hulu), and strong analytical skills with a proven track record in strategy and execution are required.
- Does Global Overview offer sponsorship for the Sr. Brand Manager National Media role?
- No, Global Overview does not offer sponsorship for this particular role. Candidates must be legally authorized to work in the specified locations without requiring sponsorship.
- What kind of team environment can I expect as a Sr. Brand Manager National Media at Global Overview?
- You can expect to work in a collaborative environment with a focus on building brands. You'll manage a small team directly and influence others within a POD structure. The company values a blend of autonomy and teamwork, encouraging a proactive and problem-solving approach.
- What are the primary channels for media investment for this Sr. Brand Manager role at Global Overview?
- The primary channels for media investment include Google Ads, YouTube, streaming TV platforms (CTV/OTT) such as Amazon Advertising DSP, The Trade Desk, Roku, and Hulu, as well as traditional linear TV networks. The strategy also encompasses driving performance across Amazon, brick-and-mortar, and DTC channels.
- What is the expected travel for the Sr. Brand Manager National Media position at Global Overview?
- This position requires up to 25% travel, which may include client visits, media partner meetings, and industry events to support strategic initiatives and maintain strong relationships.