Sr. Brand Manager- National Media

About the Company

We've been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We're uncomfortable calling ourselves experts - since Amazon is always changing, we're constantly adapting - but the breadth of our knowledge is vast and our team's diverse experiences elevate our partners' businesses. We're marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we're brand builders. Let's build brands together.

Position Overview

We're looking for a Sr. Brand Manager - National Media who can drive our clients' growth across the full marketing funnel, someone who understands how to build brand equity and drive measurable sales outcomes through national media investments. The ideal candidate will architect and execute sophisticated media strategies across Google, streaming TV, and linear TV that drive brand awareness while delivering tangible performance across Amazon, brick-and-mortar retail, and direct-to-consumer channels. You will thrive in ambiguity, developing data-driven strategies rooted in deep understanding of consumer behavior, competitive dynamics, and the evolving media landscape. You will work cross-functionally with internal partners to align on strategy and long-term growth objectives for our clients.

Responsibilities/Accountabilities

• Own the overall Open Internet strategy for key accounts, including media planning, budget allocation, creative direction, and performance optimization across Google, streaming TV (CTV/OTT), and linear TV.
• Develop and execute national media campaigns that balance brand-building objectives with performance-driven sales outcomes across Amazon, brick-and-mortar, and DTC channels.
• Manage substantial media budgets with a focus on efficiency, ROI, and strategic brand growth.
• Develop and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand strategy.
• Build and manage relationships with media partners including Amazon Advertising (streaming TV), The Trade Desk, Roku, Hulu, and traditional linear TV networks.
• Lead cross-channel attribution analysis to understand how Open Internet investments drive sales across all retail channels (Amazon, B&M, DTC).
• Provide ongoing support to other brand managers, developing best-in-class practices for Open Internet advertising.
• Manage a team up to 3 individuals, indirectly manage other team members working within the POD.
• Develop comprehensive media strategies that integrate upper-funnel brand building with lower-funnel conversion tactics.
• Drive media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets.
• Lead data-driven recommendations using sales data, brand lift studies, attribution modeling, and consumer insights.
• Manage creative strategy and partner with internal/external creative teams to develop compelling advertising across video and display formats.
• Utilize insights from multiple measurement sources (Nielsen, iSpot, brand lift studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning.
• Stay current on emerging platforms, ad formats, and measurement capabilities in the streaming TV and digital video ecosystem.

Knowledge/Skills

• Deep expertise in digital media planning and buying, particularly across Google Ads, YouTube, streaming TV platforms, and programmatic advertising.
• Strong understanding of streaming TV ecosystem including Amazon Advertising DSP, The Trade Desk, Roku, Hulu, and direct publisher relationships.
• Experience with linear TV planning, buying, and measurement.
• Proven ability to develop integrated media strategies that drive both brand metrics and sales performance.
• Strong analytical capabilities with experience in attribution modeling, incrementality testing, and ROI analysis.
• Expertise in translating complex data and performance metrics into clear, actionable client recommendations.
• Strong business acumen and inquisitive nature with the ability to connect media investments to business outcomes.
• A balance to think big and long term, while acting on what it takes to get there.
• Understanding of how upper-funnel media investments impact lower-funnel conversion across retail channels.
• Strong decision-making skills and strategic thinking ability.
• Detail-oriented with strong project management capabilities.
• Ability to motivate teams to produce desired outcomes within tight timeframes.
• Takes initiative with impeccable follow-up skills.
• Strong sense of autonomy combined with collaborative spirit.
• Demonstrated problem-solving skills and creative thinking.
• Demonstrated ability to lead multiple campaigns and client relationships simultaneously.

Requirements

• Post-secondary education or equivalent experience in Marketing, Advertising, or related field preferred.
• 10+ years of experience in a combination of media planning/buying, brand management, digital marketing and linear TV planning, buying & measurement.
• Extensive experience managing large-scale media budgets across multiple channels.
• Understanding of Google Ads, YouTube advertising, and Google Analytics.
• Proven experience planning and executing streaming TV campaigns through platforms such as Amazon Advertising, The Trade Desk, Roku, Hulu, and other major networks.
• A respected and trusted leader with a proven track record of achievement in media strategy and execution.
• Strong analytical skills with experience using media measurement tools (Nielsen, iSpot, brand lift studies, attribution platforms).
• Experience with programmatic advertising and DSP platforms.
• Strong written and verbal communication — synthesizing data from multiple sources and communicating insights to clients in a meaningful, actionable way.
• Interpersonal savvy with the ability to effectively work with and connect with clients, media partners, and cross-functional teams.
• Experience managing and developing direct reports preferred.
• This position requires up to 25% travel.

Benefits

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

Equal Opportunity Employer

Sponsorship unavailable for this role.

Key skills/competency

• Sr. Brand Manager National Media
• Media Planning
• Brand Strategy
• Digital Marketing
• Performance Optimization
• Amazon Advertising
• Streaming TV
• Linear TV
• Attribution Modeling
• Client Relations