Manager, Digital Marketing
Global Industrial Company · Port Washington, NY
- On site
- Full-time
- $95,000 / year
- Port Washington, NY
Job highlights
- Manage paid media budget and digital marketing growth initiatives.
- Oversee digital and print agencies, optimizing full-funnel strategies.
- Launch new digital channels and optimize existing strategies.
- Utilize 1st party data insights for marketing campaigns.
- Requires 3-5 years of performance media marketing experience.
About the role
About Global Industrial
For over 70 years, Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products sold through our website, corporate sales people, and full-color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies, and consumers across North America.
Key Responsibilities
- Responsible for the annual paid media budget financials and process, maintaining updates throughout the year.
- Drive and accelerate business growth through digital marketing and print initiatives by working cross-functionally with internal teams and external partners.
- Manage digital agencies in partnership with the Director of Digital Marketing, focusing on building partnerships, activating full-funnel strategies, monitoring performance, and identifying improvement opportunities.
- Assist with launching new digital marketing channels and continuous optimization of current strategies.
- Manage print agencies, defining strategies including creative optimization, testing, cross-functional partnerships, page reviews, and analytics.
- Manage day-to-day activation and strategy for the Affiliate channel.
- Project manage creative assets for paid and print media, briefing internal and external partners, and trafficking ads to agency partners for timely execution.
- Leverage 1st party data insights to support marketing initiatives by requesting audiences and uploading them to various 3rd party platforms.
- Assist with creating tracking URLs to support digital and print campaigns.
- Manage agency billings and CRM P-card expenses.
Competencies And Skills
- 3-5 years of marketing experience with an emphasis in performance media.
- Strong analytical skills with a desire to find trends and opportunities.
- Strong organizational and project management skills.
- Strong communication and writing skills.
- Attention to detail.
- Comfortable working in a team and communicating with internal and external partners.
- Positive attitude.
- Proactive in sharing ideas, thoughts, and concerns.
- Proficiency with Microsoft PowerPoint and Excel.
- Experience working with GA360 or other Analytics Platforms.
EEO/AA Statement
Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation, and training.
Key skills/competency
- Digital Marketing Manager
- Paid Media
- Performance Marketing
- Agency Management
- Analytics (GA360)
- Cross-functional Collaboration
- Project Management
- Affiliate Marketing
- Print Marketing
- Data Insights
Skills & topics
- Digital Marketing Manager
- Performance Marketing
- Paid Media
- Agency Management
- Affiliate Marketing
- Print Marketing
- Marketing Analytics
- GA360
- Marketing Strategy
- Budget Management
- Marketing
- Management
- Digital
- Performance
- Media
- Analytics
- Strategy
- Growth
- Optimization
How to get hired
- Tailor your resume: Highlight your 3-5 years of performance media marketing experience and analytical skills.
- Showcase project management: Detail your experience managing digital agencies and cross-functional projects.
- Quantify achievements: Use data to demonstrate your impact on business growth and campaign optimization.
- Emphasize collaboration: Mention your comfort working with internal teams and external partners.
- Prepare for analytics questions: Be ready to discuss your experience with GA360 or similar platforms.
Technical preparation
Master performance media channels and strategies.,Become proficient with GA360 and analytics platforms.,Develop strong Excel and PowerPoint skills.,Understand 1st party data utilization in marketing.
Behavioral questions
Describe managing agency partnerships effectively.,How do you identify marketing trends and opportunities?,Share an example of cross-functional collaboration success.,How do you manage multiple projects with tight deadlines?
Frequently asked questions
- What are the key responsibilities for a Digital Marketing Manager at Global Industrial?
- The Digital Marketing Manager at Global Industrial is responsible for managing the annual paid media budget, driving business growth through digital and print initiatives, overseeing digital and print agencies, launching new digital channels, managing the affiliate channel, and leveraging first-party data for marketing campaigns.
- What experience level is required for the Digital Marketing Manager role at Global Industrial?
- Global Industrial requires 3-5 years of marketing experience, with a specific emphasis on performance media, for this Digital Marketing Manager position.
- What analytical skills are important for this Digital Marketing Manager job?
- Strong analytical skills are crucial for this role, as the Digital Marketing Manager needs to identify trends, opportunities, and monitor campaign performance. Experience with GA360 or other analytics platforms is also required.
- How does Global Industrial approach diversity and inclusion for this role?
- Global Industrial is committed to equal employment opportunities for all employees and applicants, prohibiting discrimination and harassment based on various protected characteristics.
- What soft skills are valued in a Digital Marketing Manager at Global Industrial?
- Valued soft skills include strong organizational, project management, communication, and writing skills. Attention to detail, a positive attitude, proactiveness, and comfort working in a team are also important.
- What tools or platforms are commonly used in this Digital Marketing Manager role?
- Proficiency in Microsoft PowerPoint and Excel is required. Experience with GA360 or other Analytics Platforms is also essential for this role.
- What is the primary goal of the Digital Marketing Manager at Global Industrial?
- The primary goal is to drive and accelerate business growth through effective digital marketing and print initiatives, managing budgets, optimizing campaigns, and collaborating with internal and external partners.