Regional Marketing Manager

Regional Marketing Manager at GitLab

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An Overview Of This Role

As a Regional Marketing Manager on GitLab's Regional Marketing team, you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan, execute, and measure regional campaigns and events that engage enterprise IT leaders, IT operations practitioners, and developers. You'll focus on detailed planning, clear communication, and precise execution to ensure every program runs smoothly and supports our sales objectives, while growing your skills in regional marketing within an all-remote, values-driven environment.

Some Examples Of Our Projects

• Assisting with the setup, management, and reporting of integrated regional campaigns and events that support AMER Sales priorities
• Coordinating logistics for third-party and GitLab-owned events, including venue research, vendor management, registration, and onsite support to create memorable experiences that generate qualified pipeline

What You'll Do

• Assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting for AMER Regional Marketing Sales programs, ensuring accurate timelines, documentation, and communication.
• Support the creation, management, and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.
• Help plan and coordinate regional event logistics, including venue research, vendor coordination, registration management, staffing requests, and onsite support to deliver high-quality experiences.
• Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns, generating UTMs, submitting target list requests, and tracking progress against deadlines.
• Manage event materials and logistics end to end, including shipping, booth setup coordination, and attendee communications before, during, and after events.
• Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns, ensuring proper setup, execution, and documentation.
• Update and maintain regional marketing materials, presentations, and sales enablement resources so Sales and partners have current, on-brand assets.
• Coordinate with marketing operations on digital assets such as landing pages, email invitations, and lead capture forms, and help manage lead collection, list uploads, and post-event campaign analysis to inform future program improvements.

What You'll Bring

• Foundational experience in marketing or related go-to-market roles, ideally supporting regional or field programs in partnership with Sales, with a strong interest in growing your career in Regional Marketing.
• Proven ability to coordinate integrated campaigns and events that support sales pipeline goals, across both digital and in-person tactics, with strong organizational, project, and program coordination skills and high attention to detail.
• Creative mindset with the ability to propose new ideas for territory-specific campaigns and events, test fresh approaches, and help build scalable programs from the ground up.
• Data-driven approach to marketing, using performance metrics and insights to track campaign and event performance, measure results, and recommend improvements.
• Experience supporting budget management activities such as tracking spend, processing purchase orders, and reconciling invoices for marketing programs.
• Excellent communication and writing skills, including clearly communicating updates, coordinating with stakeholders, and creating or updating simple content, decks, and talking points.
• Comfort working in an all-remote, asynchronous environment as a self-directed "manager of one," with the capacity to empathize with IT leaders, IT operations practitioners, and developers and align with GitLab's values while cultivating curiosity about developer tools, IT operations tools, and IT security markets.
• Proficiency with marketing automation platforms, customer relationship management (CRM) systems, and project management tools; experience with Marketo, Salesforce, and GitLab is a plus.

About The Team

The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the AMER market. You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting Financial Services and other key accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across AMER.

Compensation and Benefits

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range: $75,600—$162,000 USD

How GitLab Will Support You:

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Key skills/competency

• Regional Marketing
• Campaign Management
• Event Coordination
• Sales Pipeline Growth
• Marketing Automation (Marketo)
• CRM (Salesforce)
• Project Management
• Budget Management
• Lead Generation
• Cross-functional Collaboration