Product Designer, Growth Acquisition

Product Designer, Growth Acquisition at GitLab

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

About The Role

As a member of the Growth team, you'll play a key role in driving business outcomes by helping users find increased value and efficiency with GitLab. Results for customers is at the top of our values hierarchy because we know that our customers’ success directly drives ours. Ensuring a frictionless experience for users who want to get started, trial, purchase, and explore new features is essential to delivering results for our customers. As a designer in this space, you’ll be instrumental in making that happen.

The acquisition team is a newly established group within Growth, presenting an exciting opportunity to help shape the team's direction and processes. Initially, we'll be focused on optimizing our signup flows and team invite flows to reduce friction and drive key acquisition metrics for new users and teams getting started with GitLab. You'll play a crucial role in designing intuitive, streamlined experiences that help users seamlessly onboard and bring their teammates into the GitLab ecosystem.

What You’ll Do

• You’ll work alongside UX Researchers, Product Managers, and Engineers to iterate on new features within the GitLab product.
• You'll collaborate with teams across the product and across the business to optimize signup flows and team invite experiences, reducing friction and improving conversion at key touchpoints that drive new user acquisition.
• You’ll communicate your design thinking and ideas through wireframes, prototypes, user flows, mockups, and high-fidelity visual designs.
• You’ll help develop hypotheses and establish clear success metrics to test new features or product changes and determine their impact on user experience and business outcomes.
• You'll help establish growth methodologies and best practices that other product teams can adopt to improve onboarding, feature adoption, and discoverability within their own areas.
• You’ll engage with our users, prospects, and the wider GitLab community to understand their pain points and work toward long-term fixes that enable them to succeed with their goals.
• You’ll undertake usability testing to validate your thinking. (We have an excellent team of UX Researchers who can offer guidance, as needed.)
• You’ll contribute to our Design System, alongside the rest of the UX team and the GitLab community as a whole.

What You'll Bring

• Demonstrated experience working as a Growth designer, or working in a growth-relevant area such as onboarding, user acquisition, free-to-paid conversion, or feature adoption.
• Familiarity with product experimentation.
• General knowledge of Git and DevSecOps.
• Ability to collaborate across multiple product teams and stakeholders.
• Experience conducting your own research with a variety of methods, and sound decision-making skills for when to do research.
• Strong visual design skills with the ability to balance leveraging the design system and recognizing when a unique component is needed.

How GitLab Will Support You

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Key skills/competency

• Growth Design
• User Acquisition
• Onboarding Optimization
• Product Experimentation
• UX Research
• Wireframing & Prototyping
• Visual Design
• Design Systems
• Conversion Rate Optimization
• Cross-functional Collaboration