Business Systems Analyst, Marketing
GitLab
Job Overview
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Job Description
Overview
GitLab is an open-core software company building an AI-powered DevSecOps Platform used by over 100,000 organizations. As a Business Systems Analyst, Marketing, you will serve as a strategic bridge on the Lead to Cash team between Marketing, Sales, and Partner teams while working on go-to-market systems including CRM and marketing technology.
What You'll Do
- Partner with Marketing Operations and Channel stakeholders to understand business needs.
- Lead discovery sessions and requirements workshops for new initiatives.
- Translate business needs into clear user stories and functional requirements.
- Conduct assessments and gap analysis for scalable improvements.
- Support Lead to Cash workflows and improve data quality and reporting.
- Collaborate cross-functionally to align processes and measurable outcomes.
- Drive change management including stakeholder communications, training, and documentation.
- Mentor junior analysts to support successful project delivery.
What You'll Bring
- 3+ years as a Business Systems Analyst or similar role focusing on CRM.
- Hands-on experience with Salesforce and Marketo, familiarity with CPQ is a plus.
- Ability to gather and document complex business requirements.
- Strong analytical and gap analysis skills for current vs future state processes.
- Excellent communication skills for technical and non-technical audiences.
- Experience with Agile practices and SDLC, and change management.
- Interest in mentoring and relevant certifications (CBAP or CSM) are a bonus.
About The Team
On GitLab's Lead to Cash team, you will work on optimizing marketing operations and partner processes in a fully remote, globally distributed environment. The team is focused on improving workflow clarity, data quality, and driving business growth through measurable system improvements.
How GitLab Will Support You
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave and Home Office Support
Key skills/competency
- Business Analysis
- CRM
- Salesforce
- Marketo
- Gap Analysis
- Requirements Gathering
- Agile
- Change Management
- Technical Documentation
- Stakeholder Engagement
How to Get Hired at GitLab
- Customize your resume: Tailor it to emphasize CRM and systems experience.
- Highlight key projects: Emphasize growth and process improvements.
- Research GitLab: Understand their remote culture and AI focus.
- Prepare for technical questions: Focus on Salesforce, Marketo, and gap analysis.
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