Business Systems Analyst, Marketing
GitLab
Job Overview
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Job Description
About GitLab
GitLab is an open-core software company developing an AI-powered DevSecOps Platform used by over 100,000 organizations. Their mission is to enable everyone to contribute to and co-create the software that powers our world.
An Overview of This Role
As a Business Systems Analyst, Marketing on GitLab's Lead to Cash team, you will act as the strategic bridge between Marketing, Sales, and Partner teams and the technical execution of go-to-market systems. Focusing on CRM and the Lead to Opportunity process, you will analyze business needs, document clear requirements, and deliver scalable solutions that improve demand capture, routing, and measurement.
What You'll Do
- Partner with Marketing Operations and Channel stakeholders to align goals.
- Lead discovery sessions and requirements workshops.
- Translate business needs into clear user stories and metrics.
- Conduct current-state and gap analysis for scalable solutions.
- Support CRM and marketing tech to optimize workflows.
- Collaborate with Sales, Marketing, Partners, and IT teams.
- Drive change management and support adoption through training and communications.
What You'll Bring
- 3+ years as a Business Systems Analyst or similar role.
- Experience with go-to-market systems, CRM, and marketing operations.
- Hands-on experience with Salesforce and Marketo.
- Ability to gather and analyze complex requirements.
- Strong analytical, communication, and change management skills.
- Knowledge of business analysis methodologies and SDLC.
- Agile practices experience and willingness to mentor junior analysts.
About The Team
The Lead to Cash team manages the customer journey systems from initial contact through revenue recognition. The team focuses on Lead to Opportunity workflows and collaborates asynchronously with globally distributed members.
How GitLab Will Support You
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Home Office Support
Key skills/competency
- CRM
- Marketing Operations
- Salesforce
- Marketo
- Gap Analysis
- Discovery
- User Stories
- Change Management
- SDLC
- Agile
How to Get Hired at GitLab
- Customize your resume: Highlight CRM and marketing systems expertise.
- Research GitLab: Understand their mission and remote culture.
- Showcase analytical skills: Detail your gap analysis and discovery sessions.
- Prepare for behavioral questions: Focus on teamwork in remote settings.
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