Senior Product Marketing Manager, Application S...
@ GitLab

Hybrid
Hybrid
Posted 3 days ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXX***** @gitlab.com
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Job Details

Overview

GitLab is an open-core software company that develops a comprehensive AI-powered DevSecOps Platform used by more than 100,000 organizations. The mission is to enable everyone to contribute to the software that powers our world.

As a Senior Product Marketing Manager, Application Security, you will drive revenue growth for GitLab’s security portfolio by collaborating with cross-functional teams including marketing, product management, engineering, and sales. You will be the subject matter expert for Application Security, including Software Supply Chain Security, Security Risk Management, and Compliance.

What You’ll Do

Deliver the Pitch: Develop compelling messaging, positioning, and content for compliance and security. Craft persona-specific messaging for key audiences and build engaging product pitches and thought leadership narratives. Conduct research on customer pain points, market trends, and competitive alternatives.

Coach the Play: Partner with field and digital marketing teams to build demand gen campaigns and revenue plays. Create sales enablement materials, playbooks, FAQs, and objection-handling guides, while serving as a liaison between field teams and marketing.

Own the Proof: Act as the voice of the customer by capturing feedback and win-wires. Educate industry analysts and build business value calculations with the Business Value team.

Drive the Plan: Develop customer segmentation, buyer personas, and target audience strategies. Define route-to-market and monetization strategies for various offerings and manage the launch plan for new compliance features.

What You’ll Bring

You should have 5+ years of Product Marketing experience in B2B SaaS (preferably within Application Security, Software Supply Chain or Compliance domains) with a proven track record of developing and executing go-to-market strategies and crafting simplified messaging for both technical and business audiences. Exceptional written and verbal communication skills are required, along with familiarity with SAST, SCA/Secret Detection, DAST, and compliance frameworks.

How GitLab Will Support You

Benefits include Flexible Paid Time Off, Team Member Resource Groups, Equity Compensation & Employee Stock Purchase Plan, Growth and Development Fund, Parental Leave, and Home Office Support.

Key skills/competency

  • Product Marketing
  • Application Security
  • DevSecOps
  • Go-to-Market Strategy
  • Demand Generation
  • Content Creation
  • Sales Enablement
  • Compliance
  • Customer Insights
  • Cross-functional Collaboration
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How to Get Hired at GitLab

🎯 Tips for Getting Hired

  • Customize your resume: Highlight relevant marketing and security experience.
  • Showcase your achievements: Detail measurable product marketing successes.
  • Prepare for technical questions: Understand Application Security trends.
  • Research GitLab: Explore company culture and product strategy.

📝 Interview Preparation Advice

Technical Preparation

Review security technologies and compliance frameworks.
Understand SAST, SCA, DAST concepts clearly.
Brush up on DevSecOps and AI integrations.
Study technical product marketing case studies.

Behavioral Questions

Describe a time you adapted messaging effectively.
Explain teamwork in cross-functional project challenges.
Discuss handling customer feedback in product changes.
Share examples of managing market research challenges.

Frequently Asked Questions