Senior Content Marketing Manager, Developer Audience Lead

About GitHub

GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.

Locations

In this role you can work from Remote, United States

Overview

GitHub's Integrated Marketing team is looking for a Senior Content Marketing Manager to serve as the lead in developer audience marketing, content strategy, and leading key growth marketing motions and initiatives. This role is ideal for someone who thrives at the intersection of storytelling, product insight, and measurable impact.

You'll focus on key growth marketing motions, build channel strategy, and partner with Product Marketing, Product, Social, Lifecycle, and Developer Relations to create content and journeys that inspire action. You'll turn data into narrative, and narrative into product adoption.

You're someone who’s highly technical, you know developers, and you're well-versed in the AI landscape and modern software development. In this role, you'll act as a subject matter expert to lead content targeted developers, bringing a strong point of view on how to be clear, credible, and aligned to real workflows. You'll ensure content doesn't just reach developers, but reflects how they build, learn, and use tools in practice.

You'll also manage end-to-end execution planning across complex, cross-functional initiatives, analyze performance data to generate insights, and continuously improve how content drives sustained developer engagement.

Responsibilities

• Lead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planning.
• Create and edit content that hits a high quality bar and focuses on topics developers care about.
• Translate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retention.
• Partner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagement.
• Work with Lifecycle to build onboarding, nurture, and reactivation email series.
• Build content strategy to support paid media and creative execution.
• Define and measure success by analyzing KPIs across campaigns, products, and revenue outcomes.
• Identify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over time.
• Present findings and recommendations to stakeholders, including senior leadership, to inform decision-making.
• Guide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevance.
• Act as a quality bar for how campaigns show up to developers — flagging when messaging feels overly promotional, abstract, or disconnected from real usage.

Qualifications

Required Qualifications

• 7+ years experience in content writing, content design, journalism, or related field OR Bachelor's Degree in English, Writing, Literature, Journalism, Communications, Marketing, Philosophy, or related field AND 5+ years experience in content writing, content design, journalism, or related field OR equivalent experience.
• 1+ year(s) experience leading cross-functional projects with multiple stakeholders/teams (e.g., Developer Relations, Product Marketing, Communications, Executive Communications, Demand Generation) or establishing processes in cross-functional projects.
• Experience marketing to developer audiences, including campaigns that influence product adoption or usage
• Background in Developer Relations, technical writing or developer content creation

Preferred Qualifications

• Experience working across cross-functional teams, including Product Marketing, Paid Media, Lifecycle, and Web
• Experience working in a high-tech or digital-native company, preferably in developer tools, SaaS, cloud, AI, or platform-based businesses
• A background in DevRel or technical writing
• Prior experience as a software developer, engineer, or in a hands-on technical role, with a strong understanding of developer workflows, tools, and environments
• Proven ability to translate data and research into actionable messaging and campaigns
• Experience analyzing content and campaign performance

Compensation Range

The base salary range for this job is USD $82,500.00 - USD $218,900.00 /Yr. These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

About GitHub

GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub. Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms. Join us, and let’s change the world, together.

Key skills/competency

• Content Strategy
• Developer Marketing
• Audience Engagement
• Cross-functional Collaboration
• Technical Writing
• Campaign Management
• Data Analysis
• Product Adoption
• AI Landscape
• Software Development