Content & Growth Lead
GetZera · Accra, Greater Accra Region, Ghana
- On site
- Full-time
- $95,000 / year
- Accra, Greater Accra Region, Ghana
Job highlights
- Own content and growth for multiple GetZera businesses.
- Create engaging content driving customer action.
- Hands-on role in storytelling and execution.
- Develop strategies for distinct brand identities.
- Track performance and iterate based on data.
About the role
About the Role
You will own content and growth across multiple business lines under GetZera, including: A household services business (cleaning, home care), a mobility and delivery company, production and operations hubs, and future ventures as the group expands. Your role is to create content that drives attention, builds trust, and converts into real customer action (bookings, orders, inquiries). This is a hands-on role at the intersection of storytelling, execution, and growth.
Key Responsibilities
Content Strategy
- Define content direction for each business line (tone, formats, themes)
- Build weekly content plans aligned with growth goals
- Ensure each business maintains a clear and distinct voice
Content Creation
- Shoot and edit short-form video content (Instagram, TikTok)
- Develop engaging hooks and storytelling formats
- Create repeatable content series (e.g. POV, before/after, customer stories)
- Write captions that drive engagement and action
Growth & Conversion
- Turn content into customer demand (bookings, service requests, inquiries)
- Test content ideas consistently and refine based on performance
- Identify high-performing formats and scale them
Brand Building
- Build strong, recognisable identities across different business lines
- Maintain consistency while adapting tone to each audience
- Strengthen brand trust through clear, compelling content
Performance Tracking
- Monitor content performance (reach, engagement)
- Track inbound demand (DMs, calls, bookings)
- Use insights to continuously improve content and results
What We Are Looking For
- Strong storytelling ability with a focus on driving action, not just engagement
- Proven experience creating high-performing short-form video content
- Comfortable shooting and editing content independently
- Good understanding of content performance and conversion
- Ability to move quickly, test ideas, and iterate
- Comfortable working across multiple business lines
Application Process
Submit your application using the Easy Apply form. Shortlisted candidates will be invited to complete a short, practical task as part of the next stage of the process. Please note that only shortlisted candidates will be contacted.
Key skills/competency
- Content Strategy
- Content Creation
- Short-form Video
- Storytelling
- Growth Marketing
- Conversion Rate Optimization
- Brand Building
- Performance Tracking
- Customer Acquisition
- Social Media Marketing
Skills & topics
- Content Marketing
- Growth Marketing
- Social Media Management
- Video Production
- Storytelling
- Brand Management
- Content Strategy
- Digital Marketing
- Marketing Lead
- Campaign Management
How to get hired
- Tailor your resume: Highlight your content creation and growth marketing experience. Quantify results from past campaigns.
- Showcase your portfolio: Include examples of high-performing short-form video and compelling storytelling that drove action.
- Address key requirements: Emphasize your ability to work across multiple business lines and your comfort with content performance metrics.
- Prepare for the task: Be ready to demonstrate your practical skills in a short, hands-on exercise.
Technical preparation
Practice shooting and editing short videos.,Develop content hooks and storytelling formats.,Learn to analyze content performance metrics.,Understand conversion tracking for demand.
Behavioral questions
Describe a time you drove action with content.,How do you adapt tone for different audiences?,Share an experience testing content ideas.,How do you manage multiple projects effectively?
Frequently asked questions
- What is the application process for the Content & Growth Lead role at GetZera?
- The application process for the Content & Growth Lead position at GetZera begins with submitting your application via the Easy Apply form. Shortlisted candidates will then be invited to complete a practical task as part of the subsequent stage. Please note that only those selected to move forward will be contacted.
- What kind of content creation skills are most important for the Content & Growth Lead at GetZera?
- For the Content & Growth Lead role at GetZera, strong storytelling ability with a focus on driving action is paramount. Proven experience in creating high-performing short-form video content for platforms like Instagram and TikTok, along with comfort in shooting and editing independently, is highly valued.
- How does GetZera measure success for the Content & Growth Lead?
- GetZera measures success for the Content & Growth Lead by tracking the content's performance in terms of reach and engagement, as well as its direct impact on inbound demand, such as bookings, service requests, and inquiries. Insights from this performance tracking are used to continuously improve content strategies and results.
- What does 'owning content and growth across multiple business lines' mean for the Content & Growth Lead at GetZera?
- As the Content & Growth Lead at GetZera, you will be responsible for defining content strategy, creation, and growth initiatives for diverse business lines including household services, mobility/delivery, and future ventures. This involves ensuring each business has a distinct voice and identity while leveraging content to drive customer action across the board.
- Will I need to be comfortable working with different brands as a Content & Growth Lead at GetZera?
- Yes, comfort working across multiple business lines is a key requirement for the Content & Growth Lead position at GetZera. You will be expected to build strong, recognizable identities for each brand, maintaining consistency while adapting tone and content to suit different audiences.