Global eCommerce Analyst

Overview of the Global eCommerce Analyst Role

We are seeking a data-driven and detailed-oriented Global eCommerce Analyst to lead the collection, analysis, and reporting of website performance metrics. This global position has a high focus on the US market. This role plays a critical part in understanding user behavior, measuring site effectiveness, identifying opportunities for optimization, and informing business decisions through actionable insights. The ideal candidate has deep experience with web analytics tools (specifically GA4), a strong understanding of eCommerce performance metrics, and the ability to translate complex data into clear, strategic recommendations.

Responsibilities

This role encompasses a variety of critical tasks aimed at driving digital performance.

Analytics & Reporting

• Collect, analyze, and interpret website performance data with a focus on customer behavior, site engagement, and conversion funnel metrics.
• Define and track KPIs such as conversion rate (attachment rate), bounce rate, AOV, cart abandonment, and channel attribution.
• Develop and maintain dashboards and regular reports (daily, weekly, monthly) for stakeholders across eCommerce, marketing, and IT/project teams. Provide ad hoc analysis as needed.
• Identify UX friction points and opportunities via conversion funnel visualizations, heatmaps, session recordings, etc.

Tagging & Implementation

• Partner with IT to implement and manage tracking tags (e.g., Google Tag Manager). Ensure accurate tagging of all website elements across desktop, mobile, and tablet platforms.
• Partner with IT to troubleshoot tracking issues and maintain data integrity.

CVR Optimization through A/B Testing

• Collaborate with eCommerce and project/IT teams to plan, execute, and analyze A/B tests.
• Use test results and behavioral data to make recommendations on content layouts, CTA placement, checkout flows, navigation, and UX improvements.
• Support personalization initiatives by identifying behavioral segments and tailoring content and site experiences accordingly.

Data-Driven Insights & Strategy

• Support broader digital strategy by identifying trends, opportunities, and areas of concern.
• Present findings to stakeholders in a clear, concise, and business-focused manner.

Benefits

Our team members are our family, so we help our team members care for their families. The rewards of joining GES - Global Experience Specialists are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:

• Competitive salaries
• 401K with company match
• Healthcare/vision/dental insurance
• Wellness benefits
• Career development program
• Employee assistance program
• Vacation time
• Community involvement opportunities
• Team activities

And much more……

Key skills/competency

• Web Analytics
• GA4
• eCommerce Metrics
• Conversion Rate Optimization
• A/B Testing
• Google Tag Manager
• Data Analysis
• UX Optimization
• Stakeholder Communication
• Digital Strategy