DIGITAL TRAFFIC & PERFORMANCE MANAGER F/H
Gerflor · Tarare, Auvergne-Rhône-Alpes, France
- On site
- Contract
- €70,000 / year
- Tarare, Auvergne-Rhône-Alpes, France
Job highlights
- Lead digital acquisition and growth strategies.
- Manage SEO, GEO, SEA, and paid campaigns.
- Analyze data for performance and optimization.
- Optimize conversion rates and user journeys.
- Support and train international teams.
About the role
About Gerflor
Gerflor is a world leader in flexible flooring solutions, operating in over 100 countries with a turnover of €1.548 billion in 2025. We pride ourselves on innovation, professionalism, and continuous improvement, with 5,500 employees dedicated to customer satisfaction. Sustainability is at the core of our values, with products designed for longevity and environmental respect. Join our growing French industrial group and contribute to developing sustainable and innovative flooring solutions for the future. Visit www.gerflorgroup.com for more information.Digital Traffic & Performance Manager
Reporting to the Digital Marketing & Data Manager, you will be the Group's digital performance expert. Your objective is to maximize the business contribution of digital channels, from traffic acquisition to conversion and lead generation, with a strong focus on ROI and data-driven strategies. You will play a central role within the Digital Marketing team, collaborating closely with country marketing teams and cross-functional departments. Your key responsibilities include:1/ Definition and Management of Acquisition & Growth Strategy
- Define and manage the digital acquisition strategy (SEO, GEO, SEA, CRM, marketing automation).
- Identify key growth levers for B2B and B2C markets.
- Develop performance-oriented action plans and manage associated budgets.
- Measure and optimize the ROI of digital investments.
2/ SEO/GEO Traffic and Campaign Management
- Deploy acquisition strategies by market and country.
- Manage the central SEO/GEO agency and support local teams.
- Monitor and optimize the performance of paid campaigns (Google Ads, Social Ads).
- Ensure the quality and relevance of generated traffic.
3/ Analysis, Tracking, and Business Performance
- Define and maintain a reliable tracking architecture.
- Design and evolve performance dashboards.
- Produce regular reports for teams and management.
- Identify optimization opportunities based on data.
4/ Conversion Rate Optimization
- Analyze user journeys and identify friction points.
- Propose and implement UX, content, and conversion funnel optimizations.
- Manage A/B tests and experiments.
- Contribute to increasing lead volume and quality.
5/ Support for Country Teams
- Disseminate best practices for digital acquisition and performance.
- Train local teams on tools and ROI culture.
- Adapt strategies to market specificities.
- Act as the SEO, GEO, and conversion point of contact for subsidiaries.
6/ Market & Innovation Watch
- Monitor digital trends, AI, and marketing tools.
- Benchmark competitors.
- Propose new growth and optimization levers.
Profile
- Educated to Master's degree level (Business School/University) with a specialization in digital marketing.
- 5-10 years of experience in performance and acquisition-focused digital marketing, ideally in an international, multi-country environment.
- Proficiency in web ecosystems, tracking, data, AI concepts, and tools such as CMS (Drupal, Magento), CRM & automation (HubSpot, Dynamics), and Analytics & reporting.
- Fluent English is required; a second language is a plus.
Other Information
- Position: Permanent, full-time CDI.
- Location: Tarare (69), accessible by train from Lyon.
- Salary: Based on profile and expertise.
- Remote work: Possibility of remote work after the probationary period, subject to agreement with your manager.
Key skills/competency
Digital Marketing, Performance Marketing, Acquisition Strategy, SEO, SEA, CRM, Marketing Automation, Data Analysis, Conversion Rate Optimization, ROI Optimization.Skills & topics
- Digital Marketing
- Performance Marketing
- Traffic Acquisition
- SEO
- SEA
- CRM
- Marketing Automation
- Data Analysis
- Conversion Rate Optimization
- ROI
- Digital Strategy
- B2B Marketing
- B2C Marketing
- Web Analytics
- Google Ads
- Social Ads
- Drupal
- Magento
- HubSpot
- Dynamics
How to get hired
- Tailor your resume: Highlight your 5-10 years of digital marketing, performance, and acquisition experience, emphasizing international and multi-country environments.
- Showcase technical skills: Detail your proficiency with web ecosystems, tracking, data, AI, CMS (Drupal, Magento), CRM (HubSpot, Dynamics), and analytics tools.
- Demonstrate business acumen: Emphasize your results-oriented approach, ROI focus, analytical abilities, and structured prioritization skills in your application.
- Highlight soft skills: Mention your experience with transversal management, excellent interpersonal skills, autonomy, proactivity, and ability to propose solutions.
- Prepare for interviews: Be ready to discuss your experience in driving digital performance, optimizing campaigns, and supporting international teams, showcasing your understanding of ROI and data-driven strategies.
Technical preparation
Master advanced SEO/GEO strategies.,Deepen knowledge of Google Ads/Social Ads.,Familiarize with HubSpot, Dynamics, CMS.,Practice data analysis and reporting.
Behavioral questions
Describe a time you optimized digital ROI.,How do you manage international marketing teams?,Share an example of data-driven decision-making.,How do you prioritize competing digital initiatives?
Frequently asked questions
- What are the key performance indicators for the Digital Traffic & Performance Manager at Gerflor?
- The key performance indicators for the Digital Traffic & Performance Manager at Gerflor revolve around maximizing the business contribution of digital channels. This includes metrics related to traffic acquisition (SEO, SEA, GEO), conversion rates, lead generation quality and volume, and importantly, the Return on Investment (ROI) of all digital marketing efforts across B2B and B2C markets.
- What specific digital marketing tools and platforms is Gerflor looking for in a candidate?
- Gerflor is seeking candidates proficient in various digital marketing tools and platforms. This includes expertise in CMS like Drupal and Magento, CRM and marketing automation tools such as HubSpot and Dynamics, and analytics and reporting tools. Familiarity with Google Ads, Social Ads, and a strong understanding of web tracking, data architecture, and AI in marketing are also essential.
- How does Gerflor approach remote work for the Digital Traffic & Performance Manager role?
- Gerflor offers a hybrid work arrangement with the possibility of remote work. While the role is based in Tarare (69), employees can work from home under certain conditions and with their manager's agreement, typically after the initial probationary period.
- What is the career growth potential for a Digital Traffic & Performance Manager at Gerflor?
- As a growing international industrial group, Gerflor offers significant career growth opportunities. This role, reporting to the Digital Marketing & Data Manager, provides a central position to influence global digital strategies. Success in this role can lead to further advancements within the digital marketing department or broader marketing functions within the company.
- How does Gerflor ensure diversity and inclusion in its hiring process for the Digital Traffic & Performance Manager position?
- Gerflor is deeply committed to diversity and inclusion, ensuring that all recruitment processes are free from discrimination. They actively encourage applications from all individuals and profiles, promoting equal opportunities for everyone to join their team and contribute to their success.
- What kind of international exposure can the Digital Traffic & Performance Manager expect at Gerflor?
- The Digital Traffic & Performance Manager role at Gerflor offers substantial international exposure. You will be responsible for defining and piloting acquisition strategies across multiple countries, supporting local marketing teams, and adapting global strategies to diverse market specificities, making it a truly global role.