Insights & Knowledge Director - Retail Towel/Tissue/Napkin (Brawny, Sparkle, Quilted Northern, Angel Soft, Vanity Fair) – Hybrid Role

Insights & Knowledge Director - Retail Towel/Tissue/Napkin

We are seeking an experienced market research & insights practitioner to lead efforts for the Retail CPG business at Georgia-Pacific. The ideal candidate will be responsible for delivering comprehensive consumer insights and strategic recommendations that fuel brand growth and innovation. This role requires a forward-thinking leader who can navigate complex landscapes, inspire cross-functional collaboration, and translate consumer behavior into actionable business strategies.

Reporting to the Senior Director of the broader Insights & Knowledge team, this position is a part of a team responsible for building the organization’s consumer knowledge foundation and identifying proprietary insights. Internal customers will span the full organization from core Retail TTN business team, brand building/marketing, innovation, research & development, and sales. The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches.

The role will be based in Atlanta, Georgia, with some travel required. This is a hybrid role with three days a week in office (Tue/Wed/Thurs).

What You Will Do

• Serve as strong strategic thought leader and partner to Retail TTN leadership, enabling both short and long-term business value.
• Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.
• Oversee the design, implementation, and management of qualitative and quantitative research projects to support internal business objectives.
• Oversee the efficient and effective dissemination of insights to key stakeholders.
• Collaborate with senior leadership and cross-functional teams to identify research needs and influence strategic direction.
• Collaborate with key disciplines along the innovation pipeline, from early idea generation, concept & product development and testing, to commercialization and post-launch learning.
• Develop and manage the market research forecast, ensuring effective allocation of resources to maximize impact and efficiency.
• Serve as advocate for the voice of the consumer/customer, ensuring insights and needs are at the forefront of strategic decision-making and brand initiatives.
• Coach and actively develop direct reports, with a strong focus on fostering professional growth, building capabilities, and enabling knowledge sharing across the team to maximize individual and collective contribution.

Key Talents

• Ability to connect consumer insights to business context and brand growth strategies.
• Possess natural curiosity to learn the business and market.
• Self-starter with ability to manage multiple priorities in a complex environment.
• Ability to be recognized as a trusted advisor for strategic thinking.
• Proven ability to build and maintain relationships with key stakeholders.
• Utilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision making.
• Proven leadership experience with the ability to inspire, mentor, and drive cross-functional collaboration.
• Open and adaptable mindset with a passion for exploring new research methodologies, tools, and market trends.

Who You Are (Basic Qualifications)

• Bachelor's degree
• 10 years of experience as market research or consumer insights practitioner
• Experience in qualitative and quantitative research methodologies and tools
• Experience in a retail-driven, competitive environment—ideally within CPG and/or the pulp and paper industry—leading research for a recognized brand across areas such as brand positioning, equity tracking, copy development, and packaging (both shelf and e-commerce).
• Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch
• Experience working with research vendors
• Experience leading high-impact research initiatives that drive business growth.
• Experience managing and mentoring research teams.
• Willing to travel at least 20%

What Will Put You Ahead

• Graduate degree (MMR, MBA, or other complementary discipline)
• Experience working for industry recognized leader in insights and innovation
• Experience leveraging behavioral science principles in research, applying them selectively to deepen understanding of real-world consumer decision-making.

About Georgia-Pacific LLC

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aquí, or tu).

Key skills/competency

• Market Research
• Consumer Insights
• Strategic Planning
• Brand Growth
• Innovation
• Qualitative Research
• Quantitative Research
• CPG Industry
• Leadership
• Storytelling