Sr. Marketing Manager
GenScript/ProBio · United States
- On site
- United States
About the role
About GenScript
Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
About ProBio:
ProBio, a subsidiary of GenScript, is a global CDMO offering end-to-end services from discovery to GMP for plasmids, antibodies, and cell & gene therapies. We bring together multidisciplinary expertise to accelerate development and manufacturing through customized, and comprehensive services. ProBio has established companies in the United States, the Netherlands, South Korea, and China (Hong Kong, Shanghai, and Nanjing) and other regions to serve global customers, and has helped customers in the United States, Europe, Asia Pacific and other regions obtain more than 150 IND approvals since October 2017.
About The Role
We are seeking a strategic and commercially minded Senior Campaign and Content Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the customer lifecycle. This is a senior individual contributor role for an experienced marketer who can independently translate business priorities into impactful multi-channel marketing programs that drive awareness, engagement, pipeline, and revenue growth. You will combine strong campaign leadership with a deep understanding of customer journeys, value proposition development, and content strategy within the life sciences sector. Working closely with Product Management, Commercial, Scientific, and Regional Marketing teams, you will develop customer-centric campaigns and content that strengthen ProBio's market position, communicate product value, and support business growth. This role requires the ability to influence senior stakeholders, align cross-functional teams, and deliver complex initiatives with minimal direction.
Key Responsibilities：
Marketing Strategy & Campaign Leadership
- Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
- Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
- Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
- Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
- Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
- Present campaign strategies, recommendations, and performance insights to senior leadership.
Customer Insights & Value Proposition Development
- Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics.
- Map customer journeys and ensure marketing activities support customers at each stage of the buying process.
- Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.
- Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning.
Content Strategy & Execution
- Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals.
- Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels.
- Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey.
- Champion ProBio's value proposition across campaigns, content, and customer touchpoints.
Performance & Optimization
- Define KPIs and success metrics for campaigns and content initiatives.
- Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI.
- Provide recommendations based on performance data, customer insights, and market trends.
- Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.
Qualification：
- 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
- Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
- Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
- Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
- Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
- Strong analytical mindset with experience using data and insights to optimize marketing performance.
- Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
- Highly organized and capable of managing multiple priorities in a fast-paced, global environment.
- Experience working with scientific subject matter experts and within a regulated industry is highly desirable.
- Bachelor's degree required; MBA or advanced scientific qualification is a plus.
#PB
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Benefits:
Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.