Meta Ads Creator - Remote
Genie Academy · East Brunswick, NJ
- Hybrid
- Contract
- $60,000 / year
- East Brunswick, NJ
Job highlights
- Create compelling Meta ads and video scripts.
- Drive 6-7 qualified leads daily from Meta.
- Analyze customer data and sales calls.
- Focus on creative execution, not management.
- Work remotely with performance-based compensation.
About the role
Meta Ads Creator
Location: Remote (open globally)
About Us
We're a multi-location consumer brand with high-intent leads coming through paid social. We work directly with our customers. Most of our leads come from referrals. We have extensive customer research, call and survey data on what customers are looking for, and a Conversion API wired with a multi-event funnel (Lead, Schedule, Registration, Purchase).
The Role
We are seeking a creative Meta Ads Creator to own our Meta ad campaigns. This role focuses on ad copy, video scripts, hooks, and A/B testing. The operational aspects of the platform are handled by an in-house expert, allowing you to concentrate on the creative work. Your primary objective is to extract valuable insights from raw data and translate them into compelling ad content that drives results.
What You'll Own
- The outcome: 6-7 qualified leads per day from Meta ads.
You will have the autonomy to determine the methods for achieving these results, as we evaluate based on performance rather than process.
Who You Are
- You can showcase three ads you've created that you are proud of, along with their supporting data.
- You can write video scripts and direct a remote shoot, or you have a trusted video editor.
- You can analyze a 60-minute sales call transcript and identify key lines for ad creation.
Who You Are NOT
- An agency looking to sell a retainer.
- A generalist VA, social media manager, or community manager.
- Someone who requires category research, brand guidelines, or a creative brief.
- Someone looking to pivot into "growth strategy" within six months.
- Someone who quotes a fee and then disengages from communication.
Hiring Process
The hiring process includes an application via Indeed with your portfolio and monthly retainer number, a call with the hiring manager to discuss data, role, and compensation, and a paid trial where you will create and launch an ad. Performance during the trial will determine the next steps. A monthly retainer will be established if the ad performs well, with performance reviewed monthly.
How to Apply
Apply through Indeed and include the following in your message: one paragraph on why this role, three portfolio links (with data if available), your monthly retainer number, and your earliest start date.
Key skills/competency
- Meta Ads Creator
- Ad Copywriting
- Video Scriptwriting
- A/B Testing
- Performance Marketing
- Creative Direction
- Data Analysis
- Lead Generation
- Remote Work
- Consumer Brands
Skills & topics
- Meta Ads
- Facebook Ads
- Instagram Ads
- Ad Copywriting
- Video Scriptwriting
- A/B Testing
- Performance Marketing
- Lead Generation
- Remote
- Creator
How to get hired
- Tailor your resume: Highlight your ad creation portfolio and data-backed results.
- Craft a strong application: Include a compelling paragraph about your interest and retainer number.
- Prepare your portfolio: Showcase three successful ads with supporting performance data.
- Discuss compensation openly: Be ready to negotiate your monthly retainer during the hiring manager call.
- Ace the paid trial: Deliver a high-performing ad that meets the lead generation target.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the application process for the Meta Ads Creator role at Genie Academy?
- To apply for the Meta Ads Creator position at Genie Academy, you need to submit your application through Indeed. Ensure you include a paragraph explaining your interest in the role, three links to your portfolio showcasing ads you've written (with data if possible), your monthly retainer number, and your earliest possible start date.
- What kind of experience is required for the Meta Ads Creator position?
- Genie Academy is looking for a Meta Ads Creator who can demonstrate three ads they are proud of, including the data behind them. You should also be proficient in writing video scripts, capable of directing remote shoots or working with a video editor, and able to extract compelling ad copy from sales call transcripts.
- Is the Meta Ads Creator role at Genie Academy remote?
- Yes, the Meta Ads Creator role at Genie Academy is a fully remote position, open to applicants globally. This allows for flexibility in where you work, as long as you can effectively create and deliver ad content.
- How is performance measured for the Meta Ads Creator role?
- Performance for the Meta Ads Creator is strictly graded based on results, not process. The primary outcome measure is generating 6-7 qualified leads per day from Meta ads. Successful performance during a paid trial leads to a monthly retainer, which is then reviewed monthly.
- What is the expected compensation structure for a Meta Ads Creator at Genie Academy?
- Compensation for the Meta Ads Creator role is negotiated during the hiring manager call and is structured as a monthly retainer. This retainer is contingent on the performance of the ads you create, particularly during a paid trial, and is subject to monthly review.
- What should I include in my portfolio for the Meta Ads Creator application at Genie Academy?
- For the Meta Ads Creator application at Genie Academy, your portfolio should feature three ads you have written and are proud of. Crucially, include any available data that demonstrates the performance of these ads. This showcases your ability to create effective advertising content.
- What is Genie Academy's approach to customer research and creative briefs for the Ads Creator role?
- Genie Academy has already completed extensive customer research, including surveys and call recordings. They provide this raw material and trust the Meta Ads Creator to find the 'gold' within it, meaning you won't be given a traditional creative brief. Your job is to analyze the provided data and create effective ads.