Email Marketing Manager
Genflow
Job Overview
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Job Description
About Genflow
Genflow is the world’s leading creator monetisation agency. We build brands with creators, launch digital platforms, and work with the world's biggest brands across various sectors like fitness, fashion, beauty, nutrition, wellness, education, and productivity. With a portfolio of 65+ creator brands and a team of 100+ globally, we continue to unlock new opportunities for growth.
The Role
The Email Marketing Manager at Genflow is responsible for managing and optimising our customer marketing channels across 10-15 creator brands, reaching several million customers. This role goes beyond sending ad hoc newsletters; it focuses on influencing user behaviour, driving sales, and expanding our customer list through strategic email campaigns.
Key Responsibilities
- Own the email campaign strategy end to end.
- Coordinate with designers and copywriters to deliver both plain text and banner emails following brand guidelines.
- Design and implement marketing campaigns to achieve high open and click-through rates and drive sales.
- Optimise campaigns based on performance metrics.
- Implement new popups on the web to increase subscriber list size.
- Develop frameworks for testing various elements such as subject lines, preview texts, and CTAs.
- Pull and analyse data to transform insights into actionable plans.
- Report weekly results to internal line managers.
Ideal Skills & Experience
- Specialist email marketing experience in B2C digital content or e-commerce.
- Deep knowledge in designing, implementing, and optimising campaigns.
- Strong analytical skills with proficiency in A/B testing and data interpretation.
- Excellent written and verbal communication skills with a knack for conversion-focused copywriting.
- Basic design skills using tools like Canva.
- Exceptional organisational skills and attention to detail.
The Ideal Attitude
We are looking for a curious problem solver who can manage multiple projects at pace, takes pride in delivering high-quality work, and is eager to learn and improve. An interest in creators, social commerce, and social content is a plus.
Key skills/competency
- Email Campaigns
- Marketing Analytics
- A/B Testing
- Copywriting
- Data Analysis
- Digital Marketing
- Campaign Optimisation
- Design Coordination
- Customer Engagement
- Conversion Rate Optimization
How to Get Hired at Genflow
- Customize your resume: Tailor it with email marketing achievements.
- Highlight relevant skills: Emphasize data analysis and A/B testing.
- Showcase campaign results: Include conversion and engagement metrics.
- Prepare portfolio examples: Present successful email campaigns.
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