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Genesys

Senior Content Marketing Writer

Genesys · Texas, United States

  • On site
  • Full-time
  • $183,000 / year
  • Texas, United States
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Job highlights

  • Develop strategic content for customer experience solutions.
  • Translate complex SaaS product features into compelling copy.
  • Create diverse content for full-funnel campaigns.
  • Collaborate with marketing and sales teams.
  • Optimize content using analytics and AI tools.

About the role

Senior Content Marketing Writer

Overview

Genesys is seeking an experienced Senior Content Marketing Writer to develop strategic, differentiated storytelling that supports our mission to power empathetic, AI-driven customer experiences at scale. This senior-level individual contributor will translate complex product messaging and platform capabilities into clear, compelling copy that resonates with buyers across ICPs and industries. This role partners closely with Product Marketing, Demand Generation, Brand, and Sales to deliver high-impact, campaign-ready content aligned to revenue priorities. The Senior Content Marketing Writer sits within the Product Marketing organization at Genesys, and will report to the Director, Content Strategy. The ideal candidate brings extensive B2B SaaS writing experience, deep strategic thinking, excellent communication skills, and strong editorial judgment.

Key Responsibilities

  • Develop high-impact, full-funnel campaign content aligned to global GTM priorities and strategic initiatives
  • Translate complex product and platform capabilities into clear, compelling narratives and content
  • Create content across formats and channels, including web, blog and SEO articles, audio/video, long-form assets, and enablement
  • Ensure narrative consistency across ICPs, personas, industries, and regions
  • Serve as a strategic writing partner to cross-functional marketing teams
  • Leverage analytics, audience insights, and AI tools to continually optimize content for discoverability, formats, channels and overall efficacy

Qualifications

  • 8+ years of B2B content marketing writing with experience in SaaS, cloud platforms, or customer experience/AI-led technology (writing samples required)
  • Proven ability to write for executive audiences and technical decision makers
  • Strong understanding of ICP development, buyer journeys, and GTM motions
  • Exceptional storytelling abilities across content formats, types, and channels
  • Excellent communication skills with strong editorial discipline and operational rigor
  • Experience integrating AI narratives and innovation storytelling into enterprise-level messaging
  • Familiarity with performance-driven content optimization and AI-enabled content

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $104,500.00 - $183,700.00

Benefits:

  • Medical, Dental, and Vision Insurance. Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments
About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase. Key skills/competency
  • Senior Content Marketing Writer
  • B2B Content Marketing
  • SaaS Writing
  • Customer Experience (CX)
  • AI-driven Technology
  • Storytelling
  • SEO Content
  • Product Marketing
  • Demand Generation
  • Editorial Strategy

Skills & topics

  • Senior Content Marketing Writer
  • Content Marketing
  • B2B SaaS
  • Customer Experience
  • AI Technology
  • Storytelling
  • SEO
  • Product Marketing
  • Demand Generation
  • Editorial Strategy
  • Writer
  • Marketing
  • Remote
  • Genesys

How to get hired

  • Tailor your resume: Highlight your 8+ years of B2B SaaS content marketing experience, focusing on customer experience and AI technologies. Quantify achievements where possible.
  • Showcase writing samples: Provide strong examples of full-funnel campaign content, executive-level writing, and SEO articles relevant to Genesys's offerings.
  • Understand Genesys's mission: Research Genesys's AI-powered Experience Orchestration platform and their focus on empathetic, personalized customer experiences.
  • Prepare for behavioral questions: Be ready to discuss your strategic thinking, collaboration skills, and experience using AI tools for content optimization during interviews.
  • Leverage AI narrative experience: Emphasize your ability to integrate AI innovation storytelling into enterprise-level messaging, a key requirement for this role.

Technical preparation

Master B2B SaaS content marketing principles.,Practice translating complex technical concepts.,Develop AI narrative integration skills.,Study SEO best practices for content.

Behavioral questions

Describe a complex product you simplified.,How do you ensure narrative consistency?,How do you partner with cross-functional teams?,How have you used data to optimize content?

Frequently asked questions

What is the expected salary range for the Senior Content Marketing Writer role at Genesys?
The anticipated base compensation range for the Senior Content Marketing Writer position at Genesys is between $104,500.00 and $183,700.00 annually. Actual salary will depend on factors such as experience, qualifications, skills, and location. Performance-based bonuses or commission opportunities may also be available.
What are the primary responsibilities of a Senior Content Marketing Writer at Genesys?
As a Senior Content Marketing Writer at Genesys, you will develop strategic storytelling, translate complex product capabilities into compelling copy, create content across various formats (web, blog, audio/video, etc.), ensure narrative consistency, partner with cross-functional teams, and optimize content using analytics and AI tools to support global go-to-market strategies.
What qualifications are essential for the Senior Content Marketing Writer position at Genesys?
Genesys requires at least 8 years of B2B content marketing writing experience in SaaS, cloud platforms, or customer experience/AI-led technology. Essential qualifications include the ability to write for executive and technical audiences, strong understanding of buyer journeys and GTM motions, exceptional storytelling skills, excellent communication, editorial discipline, and experience with AI narratives and performance-driven content optimization.
Is the Senior Content Marketing Writer role at Genesys remote?
Yes, the Senior Content Marketing Writer position at Genesys is a remote role, offering flexible work schedules and work-from-home opportunities.
What kind of content formats does the Senior Content Marketing Writer create at Genesys?
The Senior Content Marketing Writer is responsible for creating content across multiple formats and channels, including web content, blog and SEO articles, audio/video scripts, long-form assets (like whitepapers or ebooks), and sales enablement materials.
How does Genesys use AI in their content marketing efforts for this role?
Genesys emphasizes the use of AI in content marketing. The Senior Content Marketing Writer will leverage AI tools for content optimization, discoverability, and format effectiveness. Additionally, experience integrating AI narratives and innovation storytelling into enterprise-level messaging is a key qualification.
What benefits does Genesys offer to its employees, beyond salary?
Genesys provides a comprehensive benefits package including Medical, Dental, and Vision Insurance with Telehealth coverage, flexible work schedules, development and career growth opportunities, Open Time Off plus 10 paid holidays, 401(k) matching, Adoption Assistance, and Fertility treatments.
How can I request a reasonable accommodation during the Genesys application process for the Senior Content Marketing Writer job?
If you require a reasonable accommodation to complete the application for the Senior Content Marketing Writer role or need an alternative application method, you can contact Genesys at reasonable.accommodations@genesys.com. They typically respond within 24-48 hours.