Marketing Manager @ Genesee Scientific Corporation
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About Genesee Scientific Corporation
As a life science company and a leading supplier to global research markets, Genesee Scientific Corporation offers a comprehensive product portfolio along with outstanding hands-on customer service. Our customers include pharmaceutical and biotechnology businesses, research institutions, hospitals, and reference labs. Be part of making a difference in communities and transforming the world through science.
Role Overview: Marketing Manager
This role serves as the hub for cross-functional marketing initiatives, ensuring campaigns, events, and programs are strategically aligned, flawlessly executed, and measurable in impact. You will lead demand generation execution, contribute strategic input, and support collaborative content development. Additionally, you will own trade shows, coordinate the national sales meeting, and drive market research and insights.
Key Responsibilities
- Campaign & Program Leadership: Prioritize marketing requests, manage integrated campaigns, and collaborate with sales, product, creative, and digital marketing teams.
- Event Leadership: Manage trade show planning and the national sales meeting including logistics, execution, and post-event analysis.
- Research & Insights: Conduct market research, competitive analysis, and VOC programs to refine customer personas and inform strategy.
- Measurement & Continuous Improvement: Define and track KPIs, provide leadership with detailed reports on ROI, and support process improvements.
Requirements
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) and 5+ years of marketing experience within B2B, life sciences, or related industries. Must have experience in project management, event management, demand generation, content strategy, and proficiency with tools such as HubSpot, Google Analytics, and various ad platforms. PMP certification is a plus.
Physical Requirements & Additional Information
Primarily sedentary work in a climate-controlled office with occasional standing, walking, and light lifting. Employment is contingent upon a background check and pre-employment drug test. Candidates must be legally authorized to work in the United States without sponsorship.
Employee Benefits
Includes training and professional growth initiatives, competitive compensation packages, 401(k) plans, comprehensive health care programs, and paid time off including vacation, sick leave, and 12 holidays.
Key Skills/Competency
Marketing Manager: Campaign Management, Event Planning, Market Research, Demand Generation, Content Strategy, Cross-functional Collaboration, HubSpot, Google Analytics, Project Management, VOC Analysis
How to Get Hired at Genesee Scientific Corporation
🎯 Tips for Getting Hired
- Customize your resume: Emphasize marketing project management experience.
- Highlight event expertise: Detail trade show and meeting coordination skills.
- Research Genesee Scientific's culture: Explore mission, values, and recent news.
- Prepare case studies: Showcase integrated campaign successes.
- Practice interview insights: Focus on cross-functional collaboration examples.