Marketing Manager
@ Genesee Scientific Corporation

San Diego, California, United States
On Site
Posted 5 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX***** @genesee.com
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Job Details

About Genesee Scientific Corporation

As a life science company and a leading supplier to global research markets, Genesee Scientific Corporation offers a comprehensive product portfolio along with outstanding hands-on customer service. Our customers include pharmaceutical and biotechnology businesses, research institutions, hospitals, and reference labs. Be part of making a difference in communities and transforming the world through science.

Role Overview: Marketing Manager

This role serves as the hub for cross-functional marketing initiatives, ensuring campaigns, events, and programs are strategically aligned, flawlessly executed, and measurable in impact. You will lead demand generation execution, contribute strategic input, and support collaborative content development. Additionally, you will own trade shows, coordinate the national sales meeting, and drive market research and insights.

Key Responsibilities

  • Campaign & Program Leadership: Prioritize marketing requests, manage integrated campaigns, and collaborate with sales, product, creative, and digital marketing teams.
  • Event Leadership: Manage trade show planning and the national sales meeting including logistics, execution, and post-event analysis.
  • Research & Insights: Conduct market research, competitive analysis, and VOC programs to refine customer personas and inform strategy.
  • Measurement & Continuous Improvement: Define and track KPIs, provide leadership with detailed reports on ROI, and support process improvements.

Requirements

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience) and 5+ years of marketing experience within B2B, life sciences, or related industries. Must have experience in project management, event management, demand generation, content strategy, and proficiency with tools such as HubSpot, Google Analytics, and various ad platforms. PMP certification is a plus.

Physical Requirements & Additional Information

Primarily sedentary work in a climate-controlled office with occasional standing, walking, and light lifting. Employment is contingent upon a background check and pre-employment drug test. Candidates must be legally authorized to work in the United States without sponsorship.

Employee Benefits

Includes training and professional growth initiatives, competitive compensation packages, 401(k) plans, comprehensive health care programs, and paid time off including vacation, sick leave, and 12 holidays.

Key Skills/Competency

Marketing Manager: Campaign Management, Event Planning, Market Research, Demand Generation, Content Strategy, Cross-functional Collaboration, HubSpot, Google Analytics, Project Management, VOC Analysis

How to Get Hired at Genesee Scientific Corporation

🎯 Tips for Getting Hired

  • Customize your resume: Emphasize marketing project management experience.
  • Highlight event expertise: Detail trade show and meeting coordination skills.
  • Research Genesee Scientific's culture: Explore mission, values, and recent news.
  • Prepare case studies: Showcase integrated campaign successes.
  • Practice interview insights: Focus on cross-functional collaboration examples.

📝 Interview Preparation Advice

Technical Preparation

Study HubSpot platform specifics
Learn Google Analytics basics
Familiarize with ad platforms
Review project management software

Behavioral Questions

Describe past cross-team project coordination
Explain event planning experiences clearly
Share conflict resolution examples briefly
Discuss adaptability in dynamic environments

Frequently Asked Questions