Social Media and Influence Intern

About Générale Pour l'Enfant

Groupe GPE is the alliance of three iconic children's ready-to-wear and childcare brands: Sergent Major, Natalys, and Du Pareil Au Même. Since 1987, we have been making dreams come true for children and adults by offering creative, quality, and accessible collections. With nearly 450 stores in France and a European presence, we bring together nearly 1600 employees driven by strong values: Imagination, Complicity, Creativity, and Quality. Working at GPE means evolving within a dynamic team, in a supportive and transforming environment.

Job Overview

As part of the Group Marketing Department, and reporting directly to the Social Media Manager, you will contribute to the deployment and animation of the brand's digital presence across all social platforms. This internship will allow you to be involved in content creation, community management, performance tracking, and the development of influence & press relations, all within a dynamic brand universe.

Your Missions

Reporting to the Social Media Manager, your responsibilities will include:

Social Media

• Participation in the creation and production of content for social networks.
• Creation and editing of video content adapted for platforms (especially short formats).
• Moderation and animation of communities.
• Planning and scheduling of publications using dedicated tools.
• Strategic monitoring of trends, formats, and best practices in the sector.
• Tracking and analysis of performance through KPI reporting.

Influence

• Participation in the management and animation of the influencer pool.
• Identification of new relevant profiles consistent with the brand.
• Organization of product shipments and tracking of collaborations.
• Participation in monthly reporting and performance indicator tracking.

Press Relations

• Support in consolidating press kits.
• Sending packages to journalists.
• Follow-ups via email regarding publications.

This list is not exhaustive and may evolve based on department priorities, marketing news, and your skill development.

Your Profile

• Student in business, marketing, or communication school (Bac +3 to Bac +5).
• Comfortable with the digital environment and social networks.
• Proficiency in platform codes and an interest in content creation.
• Appetite for influence and the functioning of press relations.
• Good understanding of numbers and KPI tracking.

You are organized, rigorous, autonomous, and have an excellent command of spelling.

Why Join the Team?

• Concrete immersion in a social media and influence strategy.
• Varied missions combining creation, analysis, and coordination.
• A responsible experience in a stimulating environment.
• The opportunity to actively contribute to the digital visibility of a committed brand.

Key skills/competency

• Social Media Strategy
• Content Creation
• Community Management
• Influencer Marketing
• Press Relations
• Performance Analysis
• Digital Marketing
• Video Editing
• Brand Communication
• Social Media Intern