Staff Designer- Visual Identity and Design System

Staff Designer - Visual Identity and Design System

About the role:

We’re seeking a highly skilled Graphic Designer with 7–10 years of experience and a deep appreciation for timeless design principles. In this role, you’ll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System—supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design—ensuring that every interface not only functions beautifully but also reflects the voice, values, and visual identity of the GM brand. You’ll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing.

You bring a modernist sensibility grounded in enduring principles—not fleeting trends. Your work is shaped by rigorous systems thinking and a disciplined, grid-based design methodology, applied across both brand and interface design. Influenced by foundational design icons such as Wim Crouwel, Otl Aicher, and Josef Müller-Brockmann, you believe that strong ideas, clarity, and structure are the foundations of exceptional design. You’ll play a key role in shaping GM’s visual identity and advancing the GM Design System—ensuring precision, unity, and purpose across every touchpoint as the brand comes to life across products and platforms.

Key Responsibilities:

• Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
• Create and refine design solutions that clearly and elegantly communicate complex data.
• Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
• Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
• Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
• Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
• Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
• Work with front-end developers to ensure seamless implementation of design systems and UI components.
• Adapt brand systems across diverse media with creativity, precision, and consistency.
• Support and mentor a small design team (2–3 designers), fostering collaboration, professional growth.

Qualifications:

• 7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems.
• A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling.
• Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma).
• Experience collaborating with brand strategy, UX, accessibility, and front-end development teams.
• Deep knowledge of modernist design principles and their application in contemporary brand systems.
• Ability to think systemically and apply structured design thinking across visual communication challenges.
• Excellent communication skills and a collaborative, team-oriented mindset.
• Prototyping skills are a plus.

What We Value:

• A love for clean, rational design and a passion for timeless typographic and grid-based approaches.
• The ability to balance creativity with discipline—ensuring every design serves a clear purpose, meets strategic goals, and communicates effectively.
• Curiosity and continuous learning about design history, theory, emerging trends, and integrity in the craft of design and typography.
• Commitment to precision, clarity, and integrity in craft.
• An openness to iteration and cross-disciplinary collaboration in the pursuit of design excellence.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. The salary range for this role is $164,300 - $252,100.

Bonus potential:

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM:

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Key skills/competency:

• Visual Identity Design
• Design Systems
• Graphic Design
• Typography
• Grid Systems
• Brand Strategy
• UI Design
• Figma
• Adobe Creative Suite
• Systems Thinking