Senior Product Manager - AV Features
General Motors · Warren, MI
- On site
- Full-time
- $150,000 / year
- Warren, MI
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Subject: Interested in the Senior Product Manager - AV Features role at General Motors
Hi Sam — I came across the Senior Product Manager - AV Features opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and General Motors stood out because…
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Job highlights
- Own vision and roadmap for AV customer features.
- Translate insights into product requirements.
- Collaborate with engineering, design, and UX.
- Drive execution from concept to launch.
- Define and monitor key success metrics.
About the role
About the Role
At General Motors, we empower Product Managers to solve challenging customer and business problems. We seek passionate and innovative team members who can collaborate effectively within product management, program management, design, and engineering teams to discover and deliver impactful solutions. We hold our teams accountable for results and seek leaders who can influence teammates, stakeholders, and executives using data and logic.
Responsibilities
As the Senior Product Manager for AV Features, you will own the vision and roadmap for AV customer-facing features, ensuring we build the right product for our customers. You will partner closely with the Product Capability team, Systems Engineering, Autonomy Engineering, UX, Safety, and Marketing to translate customer insights, competitive intelligence, and technical constraints into clear product requirements and a prioritized backlog. Acting as the voice of the customer across the AV organization, you will make principled tradeoffs, validate concepts with data and research, and drive execution from concept through launch and OTA iterations to deliver intuitive, trust-building eyes-off experiences at scale.
Success requires strong technical judgment, principled decision-making, and the ability to build alignment across engineering and vehicle teams. You should be comfortable navigating ambiguity, making tough tradeoffs, and translating business needs into engineering priorities.
What You’ll Do
- Own the long-term product vision and roadmap for customer-facing AV features across vehicle programs, balancing customer value, safety, technical constraints, and business objectives.
- Translate customer insights, competitive intelligence, and field/telemetry data into clear product requirements, PRDs, and a prioritized backlog for AV features.
- Partner with Product Capability, Systems Engineering, Autonomy, UX-HMI, Safety, and Marketing to define intuitive, trust-building eyes-off experiences from concept through launch.
- Lead cross-functional planning and execution for AV feature launches and OTA iterations, including rollout strategy, configuration, validation, and change management.
- Act as the voice of the customer in design and engineering forums, driving principled tradeoffs between usability, safety, performance, and cost.
- Define and monitor key success metrics (e.g., feature adoption, driver trust, safety leading indicators, incident/complaint rates) and use them to guide prioritization and iteration.
- Use experimentation, user research, and data analysis (sim, track, fleet, and in-market) to validate concepts, de-risk new features, and refine the product roadmap.
- Shape and evangelize the AV product strategy across the AV and vehicle organizations, building alignment with senior leaders and adjacent teams on priorities and milestones.
Required Qualifications
- 3+ years product management or related industry experience.
- Deep understanding of ADAS / autonomous driving systems, including how all systems interact and come together to deliver safe, automated driving experience.
- Ability to reason about vehicle, compute, and sensing constraints and translate them into pragmatic product decisions and requirements.
- Strong skills in deriving actionable insights from user research, simulator and track studies, and fleet/telemetry data, and using them to drive roadmap and prioritization.
- Exceptional ability to translate highly technical autonomy and safety concepts into intuitive, customer-facing features and crisp requirements for engineering teams.
- Comfortable navigating regulatory ambiguity, safety tradeoffs, and evolving autonomy while making principled, data-informed decisions.
- Proven ability to align and influence cross-functional partners (engineering, safety, UX, marketing, operations) around a clear product strategy and set of outcomes.
Preferred Qualifications
- Masters or Doctorate degree in related field.
- Direct experience shipping customer-facing ADAS/AV features in production vehicles or similarly safety-critical domains.
- Strong understanding of human cognitive load, situational awareness, and the psychology of trust in automated driving systems and hands-free experiences.
- Experience launching products that require tight integration between vehicle hardware, sensors, HMI, and in-vehicle/companion software.
- Prior work with OTA-delivered features, including experimentation frameworks, feature gating, and staged rollouts across a fleet.
Work Arrangement
Hybrid: This role is categorized as hybrid. The successful candidate is expected to report to GM's office in Sunnyvale, CA or the office in Warren, MI as needed.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Key Skills/Competency
- Product Management
- Autonomous Vehicles (AV)
- ADAS
- Roadmap Development
- Product Requirements
- User Research
- Data Analysis
- Cross-functional Collaboration
- Technical Judgment
- Customer Insights
Skills & topics
- Senior Product Manager
- Product Management
- Autonomous Vehicles
- AV Features
- ADAS
- Roadmap
- Product Requirements
- User Research
- Data Analysis
- Cross-functional Collaboration
- Technical Judgment
- Customer Insights
- Automotive
- Product Strategy
- Software Development
- Engineering
- Product Launch
- Vehicle Programs
- Hybrid
- Sunnyvale
- Warren
How to get hired
- Tailor your resume: Highlight experience with ADAS/autonomous driving systems and product management, quantifying achievements.
- Showcase technical acumen: Emphasize your ability to translate complex technical concepts into customer-facing features and requirements.
- Demonstrate collaboration skills: Provide examples of influencing cross-functional teams and building alignment on product strategy.
- Prepare for technical interviews: Be ready to discuss vehicle/sensing constraints and data-driven decision-making for AV features.
- Understand GM's mission: Align your application with GM's vision for a safer, more equitable future of mobility.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus for the Senior Product Manager AV Features role at General Motors?
- The Senior Product Manager AV Features role at General Motors is focused on owning the vision and roadmap for customer-facing autonomous vehicle (AV) features. This includes translating customer insights and technical constraints into product requirements and driving the execution of these features from concept through launch and beyond.
- What are the key technical skills required for this Senior Product Manager position?
- Key technical skills include a deep understanding of ADAS/autonomous driving systems, the ability to reason about vehicle, compute, and sensing constraints, and strong data analysis skills using user research, simulator, track, and fleet data. You also need to translate technical autonomy and safety concepts into customer-facing features and requirements.
- How does General Motors approach product management for AV features?
- General Motors empowers Product Managers to solve challenging problems by fostering collaboration between product management, program management, design, and engineering teams. They emphasize data-driven decision-making, accountability for results, and influencing stakeholders through logic and data.
- What is the work arrangement for the Senior Product Manager AV Features role?
- This role is a hybrid position, requiring the selected candidate to report to GM's office in Sunnyvale, CA or Warren, MI as needed.
- Does General Motors offer immigration sponsorship for this Senior Product Manager position?
- No, General Motors does not provide immigration-related sponsorship for this role. Applicants requiring GM immigration sponsorship now or in the future should not apply.
- What kind of experience is preferred for this Senior Product Manager role?
- Preferred qualifications include a Master's or Doctorate degree in a related field, direct experience shipping customer-facing ADAS/AV features, a strong understanding of human factors in automated driving, experience with complex hardware/software integration, and prior work with OTA-delivered features.
- How does GM ensure inclusivity in its hiring process for the Senior Product Manager AV Features position?
- General Motors is committed to fostering an inclusive workplace free of unlawful discrimination. All employment decisions are made on a non-discriminatory basis, and they encourage candidates with matching skills to apply. They also provide reasonable accommodations for individuals with disabilities during the job search or application process.
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