Engineering Manager, CMS & Commerce Integration
General Motors · Austin, TX
- On site
- Full-time
- $150,000 / year
- Austin, TX
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Job highlights
- Lead CMS and commerce integration strategy.
- Manage AEM, Adobe Target, and Shopify Plus.
- Oversee a specialized web development team.
- Drive headless web experiences and data pipelines.
- Ensure secure, scalable, and available systems.
About the role
Engineering Manager, CMS & Commerce Integration
Work Arrangement: Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Milford or Warren, MI three times per week.
The Role:
The Engineering Manager, MarTech & Headless Commerce Integration (CMS / AEM / Shopify) owns the end-to-end strategy, implementation, and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for OnStar digital commerce. This leader drives how rich, segmented content authored in AEM and targeted via Adobe Target flows reliably into our OnStar.com and advisor-facing Shopify-based storefronts and other OnStar digital experiences, supporting multi-region, and multi-channel journeys. You will lead a specialized web development and integration team focused on OnStar, acting as the architectural guide for headless web experiences, data pipelines, and APIs (GraphQL, REST, webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms. Your work will ensure that OnStar content creators can move quickly while the underlying systems remain secure, scalable, and highly available.
What You’ll Do:
Platform Ownership & Strategy
- Own the AEM/CMS vision, roadmap, and technical direction. Define and drive content architecture, templates, components, and governance to support reusable, scalable experiences.
- Partner with product and marketing to prioritize CMS capabilities that unlock cross-segmentation, personalization, and experimentation.
- Ensure the platform meets performance, security, accessibility, and compliance requirements.
Cross-Segmentation & Content Architecture
- Design and govern content models that support audience- or segment-based experiences (e.g., brand, market, customer segment, product line).
- Enable content re-use and inheritance across regions, brands, and channels while allowing localized flexibility.
- Partner with analytics and experimentation teams to ensure content structures support A/B testing, targeting, and insights (e.g., Adobe Target, Analytics, or equivalent).
- Define standards for taxonomies, tagging, and metadata to power search, recommendations, and reporting.
Web & Experience Delivery
- Collaborate with web application teams (e.g., React/Next.js, Shopify, micro-frontends) to integrate AEM-delivered content into customer-facing experiences.
- Ensure robust APIs, caching, and integration patterns between AEM and downstream web properties and services.
- Partner with UX/design to define component libraries and authoring experiences that enable rapid iteration without sacrificing quality or performance.
- Drive practices that maintain page performance (Core Web Vitals), availability, and scalability for content-driven experiences.
Operations, Reliability & Vendor Management
- Establish and oversee operational runbooks, SLOs/SLAs, monitoring, and incident response for AEM/CMS.
- Partner with infrastructure/SRE teams and vendors (e.g., Adobe) to manage environments, releases, and upgrades.
- Own relationships with implementation partners and agencies, defining clear scopes, deliverables, and quality expectations.
- Drive continuous improvement through post-incident reviews, capacity planning, and cost optimization.
People Leadership
- Lead and develop a high-performing team of CMS/AEM engineers, authors, and/or administrators, including hiring, onboarding, coaching, and performance management.
- Set clear goals, provide regular feedback, and support career development and planning for team members (including senior ICs and future leaders).
- Establish healthy team rituals and ways of working (1:1s, standups, retros, planning) that promote transparency, accountability, and continuous improvement.
- Foster inclusive, cross-functional collaboration with product, design, marketing, and engineering partners, resolving conflicts and aligning on priorities when trade-offs are required.
- Champion modern engineering and product practices (e.g., agile delivery, experimentation, data-driven decision making) and model the behaviors you expect from the team.
Key skills/competency:
- Engineering Management
- CMS Platforms (AEM)
- Headless Commerce (Shopify Plus)
- API Integration (GraphQL, REST)
- Web Experience Delivery
- Content Architecture
- Agile Methodologies
- Team Leadership
- Vendor Management
- Digital Commerce
Skills & topics
- Engineering Manager
- CMS
- AEM
- Shopify Plus
- Headless Commerce
- API Integration
- Web Development
- Digital Commerce
- Team Leadership
- MarTech
- Adobe Experience Manager
- GraphQL
- REST
- React
- OnStar
- Hybrid
- Michigan
How to get hired
- Tailor your resume: Highlight your experience with AEM, Shopify Plus, and API integrations, aligning with the Engineering Manager, CMS & Commerce Integration role.
- Showcase leadership: Emphasize your proven ability to lead engineering teams, manage roadmaps, and collaborate with cross-functional partners at General Motors.
- Quantify achievements: Use numbers to demonstrate your impact on platform strategy, operational improvements, and team development in previous roles.
- Prepare for technical questions: Be ready to discuss your experience with headless architectures, content modeling, and web performance optimization for the GM team.
- Understand GM's mission: Research GM's vision for Zero Crashes, Zero Emissions, and Zero Congestion to align your application with their values.
Technical preparation
Deep dive into AEM features and AEM as a Cloud Service.,Review Shopify Plus architecture and integration capabilities.,Practice explaining API design (GraphQL/REST) and data flow.,Prepare case studies on web performance optimization (Core Web Vitals).
Behavioral questions
Describe a time you led a team through a major platform change.,How do you handle conflicting priorities between product and engineering?,Share an example of a complex technical challenge you resolved.,How do you foster a culture of innovation and continuous improvement?
Frequently asked questions
- What is the work arrangement for the Engineering Manager, CMS & Commerce Integration role at General Motors?
- This is a hybrid role, requiring the selected candidate to work from GM's Milford or Warren, MI locations three days per week.
- What are the key platforms managed by the Engineering Manager, CMS & Commerce Integration at GM?
- The role involves end-to-end ownership of Adobe Experience Manager (AEM), Adobe Target, and the headless e-commerce platform Shopify Plus for OnStar digital commerce.
- Does General Motors offer immigration sponsorship for the Engineering Manager, CMS & Commerce Integration position?
- No, General Motors does not provide immigration-related sponsorship for this role. Candidates requiring sponsorship now or in the future should not apply.
- What type of team will I lead as the Engineering Manager, CMS & Commerce Integration at GM?
- You will lead a specialized web development and integration team focused on OnStar, comprising CMS/AEM engineers, authors, and/or administrators.
- What specific technical skills are most important for this Engineering Manager role at General Motors?
- Key technical skills include extensive experience with AEM (or similar enterprise CMS), web technologies (HTML/CSS/JS, React, APIs, CDNs), and content modeling. Experience with Shopify Plus and headless architectures is highly preferred.
- What does General Motors look for in candidates for the Engineering Manager, CMS & Commerce Integration position?
- GM seeks candidates with strong leadership experience, a solid background in digital experience platforms like AEM, expertise in headless commerce, and the ability to manage complex roadmaps and stakeholders effectively.
- Can I apply for this Engineering Manager role if I am an international candidate needing work authorization?
- Unfortunately, GM does not offer immigration sponsorship for this specific role. You would need to have existing work authorization in the US to be considered.