Content Designer, UX Writer - Automotive Interfaces

Content Designer, UX Writer - Automotive Interfaces at General Motors

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!

Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe. If you're ready to design the future of mobility, we’d love to meet you!

Your Skills & Abilities (Required Qualifications)

• 3+ years of professional experience in content writing / UX writing
• A portfolio of work that showcases your ability to write and evaluate writing.
• Self-starter with strong autonomy. You’re comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided.
• Deep understanding of human interface design best practices.
• Experience naming products and features. You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback. You have a strong sense of what needs a name, and what simply needs a clear interface label.
• Strong editorial and design sensibility. You love language but believe most software benefits from fewer words.
• High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.
• Strong sense of when to push back on requirements and when to work within current system constraints to keep work moving forward.
• Skilled in information architecture and taxonomy. You know how to simplify a complex menu structure.
• Comfortable presenting to executive leadership. You know how to showcase work effectively and read the room to encourage meaningful feedback.
• Kind, collaborative, and easy to work with. You build strong relationships and contribute to a positive team culture.
• Proficient in Figma.
• Experience following an in-house design system and writing standards

What Will Give You A Competitive Edge (Preferred Qualifications)

• Prior work on an operating system
• Proven ability to adapt writing style to different or emerging guidelines
• Demonstrated skills in developing effective cross-functional partnerships
• Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices)

About General Motors

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how General Motors supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Key skills/competency

• UX Writing
• Content Strategy
• Automotive Interfaces
• Human Interface Design
• Information Architecture
• Figma Proficiency
• Cross-functional Collaboration
• Technical Communication
• Product Naming
• Design Systems