Marketing Internship

Marketing Internship at General Mills

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Are you curious about how iconic brands are built, launched, and activated in real markets? Do you want to learn how marketing and category strategy come together to drive demand, shape portfolios, and deliver commercial impact? If you are looking for a hands-on internship where you can learn fast, contribute from day one, and gain real exposure to FMCG marketing, this opportunity is for you.

General Mills serves the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better.

Food brings us joy and nourishes our lives, connecting us to each other and the earth. We operate in more than 100 countries and market more than 100 consumer brands, including Cheerios, Häagen-Dazs, Old El Paso, Nature Valley, Betty Crocker, Pillsbury, Green Giant, and more.

We seek out the best talent, offer strong development opportunities, trust and support, and the chance to contribute to something meaningful. Choosing a career with General Mills means joining a company where you can make a real difference through innovation and purpose.

Your Role as a Marketing Intern

As a Marketing Intern, you will be a key support to the Iberia Marketing team, actively contributing to the creation and execution of brand plans across the Iberia market.

This is not a “watch-and-learn” internship. You will be hands-on, exposed to real business decisions, and involved end-to-end in brand activation, innovation, and portfolio management.

Key Responsibilities

• Brand Experience & Media Activation
  • Support the development and execution of ATL & BTL plans (media campaigns, influencers, partnerships, PR, events, sampling).
  • Collaborate with local agencies to ensure strong local adaptation and flawless execution.
  • Co-lead the social media strategy & planning.
• Innovation & New Product Development (NPD)
  • Contribute to the NPD pipeline by supporting project tracking, launch readiness, and cross-functional coordination.
  • Help identify key consumer and marketing implications for new launches.
• Packaging & Brand Assets
  • Support packaging development and local adaptation.
  • Localize global and regional brand assets for Iberia across channels and touchpoints.
• Budget & Performance Tracking
  • Assist in marketing budget tracking, purchase order creation and basic performance analysis to support decision-making.

What We’re Looking For

Must-haves

• Bachelor’s degree (or in the final stage of studies).
• Fluent English (Spanish is a plus).
• Good command of Microsoft Office (Excel, PowerPoint).

Nice-to-have mindset

• Strong curiosity for brands, consumers, and marketing.
• Analytical, structured, and execution-oriented.
• Creative thinker with a growth mindset.
• Proactive, resilient, and results-driven.
• Comfortable working in a fast-paced, collaborative environment.

Why This Internship Matters

This internship is designed to build future marketers. You’ll leave with:

• Real business experience (not just tasks).
• Exposure to global brands with local execution.
• A strong foundation for a future career in FMCG marketing.

What We Offer

Work with Heart

Flexibility is part of our culture. Our hybrid work policy encourages connection and collaboration, with an average of two days per week in the office. We also embrace smart working hours, including early Friday finishes and a reduced summer schedule in July and August.

Everyday Perks

Daily meal benefit.

Time to Recharge

Vacation days and personal time to fully disconnect and recharge.

Grow with Purpose

Product discounts and a people-first culture that values growth, belonging, and purpose.

At General Mills, we believe in a culture that balances performance with purpose. You’ll be part of a diverse, dynamic, and people-centered organization that values your growth, wellbeing, and ambition.

Key skills/competency

• Brand Activation
• New Product Development (NPD)
• Media Planning
• Social Media Strategy
• Budget Management
• Performance Analysis
• Consumer Insights
• Project Coordination
• Cross-functional Collaboration
• FMCG Marketing