Growth & Content Marketer

@ Gelato

About Gelato

Gelato is the Onchain Cloud Platform powering the most ambitious teams in crypto to build the next generation of Web3 applications. From launching blockchains to building smart wallets and enabling gasless transactions, Gelato provides essential tools to create seamless onchain experiences.

Role Overview - Growth & Content Marketer

This high-visibility, execution-focused role involves leading content creation and managing AI-driven marketing strategies. You will work closely with the Head of Growth to produce compelling content, scale campaigns, and develop AI-first marketing workflows across the Web3 ecosystem.

What You'll Do

• Create and manage content across blogs, case studies, newsletters, op-eds, and social channels.
• Repurpose long-form content into digestible formats such as threads, newsletters, and short updates.
• Build thought leadership and narratives that position Gelato as a trusted Web3 infrastructure partner.
• Develop and refine AI-driven workflows to accelerate content creation, distribution, and analytics.
• Support campaigns around product launches, ecosystem events, and major announcements.

Requirements

• Crypto native with active DeFi usage and strong Web3 ecosystem familiarity.
• 2+ years of experience in Web3 marketing, content, or growth roles (infrastructure experience preferred).
• Proven ability to generate ideas and produce high-quality content across formats and channels.
• Fluency in AI tools such as ChatGPT, Claude, Perplexity, Grok, Midjourney, and Gemini.
• Highly organized, proactive, and capable of working independently.
• Strong communication skills and ability to collaborate with a fast-moving team.
• Hungry to experiment, learn, and take ownership in a high-impact environment.
• Location: Europe or North America, with at least 4 hours overlap with CET.

Benefits

• High-impact role shaping Gelato's representation in the Web3 ecosystem.
• Direct mentorship from a Head of Growth with 10+ years in crypto.
• Fully remote, collaborative culture with strong ownership and autonomy.
• Competitive compensation including GEL token vesting, backed by top investors.
• Opportunities to attend global events and team offsites.

Key Skills/Competency

• Web3
• Content Marketing
• Growth Strategy
• AI Tools
• Crypto
• Campaign Management
• Thought Leadership
• Social Media
• Workflow Automation
• Digital Marketing