Senior Director, Marketing Transformation & Analytics

Senior Director, Marketing Transformation & Analytics at GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Role Overview

GE HealthCare is seeking a Senior Director of Marketing Transformation & Analytics to lead the evolution of our marketing and sales technology ecosystem and our marketing analytics capability across the US and Canada.

This role owns the MarTech and marketing data strategy end to end — from platform selection and optimization to advanced measurement and executive-level business cases. The role partners closely with IT, Finance, Sales, and Regional and Global Marketing teams, and plays a critical role in shaping enterprise MarTech and analytics strategy. USCAN initiatives frequently serve as the blueprint for broader global adoption.

This leader combines deep technical and analytical expertise with strong business acumen and the ability to drive change across complex, matrixed organization.

Travel: Up to 20%

Reports to: VP, Customer Acquisition & Digital Marketing

Key Responsibilities

Marketing Technology Strategy & Ownership

• Own the US & Canada MarTech strategy, roadmap, and operating model, aligned to business priorities and evolving customer buying behavior.
• Lead evaluation, selection, and deployment of marketing and sales technologies, including modernization initiatives such as contact enrichment, inbound and outbound lead scoring models, event lead capture, and meeting scheduling platforms.
• Oversee and optimize the MarTech stack, including Marketo, Salesforce, Adobe B2B Optimizer, Adobe CDP, and Gong, in close partnership with IT.
• Act as senior product owner for core platforms, ensuring scalability, integration, usability, governance, and measurable ROI.
• Lead the responsible expansion of AI-enabled capabilities across the marketing function to improve performance, efficiency, and insight.
• Own vendor strategy, contract management, renewals, and performance management.
• Define, document, and drive adoption of standard processes and ways of working, in partnership with Marketing and Regional IT, supported by clear communication and enablement.

Data, Analytics & Measurement Leadership

• Lead the Marketing Data & Analytics team, partnering with IT and data teams to deliver trusted, decision-ready insights.
• Define and evolve marketing measurement frameworks that connect activity to pipeline, revenue, and business outcomes.
• Advance attribution, experimentation, and analytics approaches that reflect changing buyer behavior and channel complexity.
• Oversee analytics platforms and reporting, including Power BI and Adobe Analytics, ensuring data quality, consistency, compliance, and adoption.
• Apply strong financial modeling and ROI discipline to marketing performance measurement and investment decisions.

Executive Influence & Transformation

• Develop and present business cases for MarTech investments and transformation initiatives to CMO, CIO, CFO, and CEO audiences.
• Translate complex technical, analytical, and financial concepts into clear, compelling narratives that drive alignment and action.
• Lead root-cause analysis across performance, systems, and data challenges, and implement durable, scalable solutions.
• Navigate and simplify organizational silos to deliver outcomes in a highly matrixed environment.
• Lead, develop, and retain a high-performing team while effectively leveraging resources beyond direct reporting lines.

Qualifications & Experience

• 10+ years of experience across marketing technology, analytics, marketing operations, or digital marketing, with demonstrated leadership in transformation initiatives.
• Proven experience building, modernizing, or scaling MarTech stacks and analytics capabilities, including associated change management.
• Strong understanding of data science concepts, marketing analytics, and financial modeling.
• Experience partnering closely with IT, finance, and sales organizations.
• Bachelor’s degree required; advanced degree in business, analytics, data science, or a related field preferred.

What Sets You Apart

• Ability to make complex systems, data, and decisions simple and actionable.
• Strong root-cause analysis and systems thinking.
• Comfortable operating as both strategist and pragmatic problem-solver.
• Credible with executive audiences and effective across formal and informal influence models.
• Passion for measuring what actually matters in a rapidly changing marketing landscape.

Culture & Benefits

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $195,360.00-$293,040.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Key Skills/Competency

• Marketing Technology (MarTech)
• Marketing Analytics
• Data Strategy
• Digital Transformation
• Salesforce CRM
• Marketo Marketing Automation
• Adobe Experience Cloud
• Power BI
• Financial Modeling
• Executive Leadership