Senior Director, Brand Management

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator, dedicated to creating a world where healthcare has no limits. This organization offers a vibrant environment where ambition can be unlocked, ideas can transform into world-changing realities, and every voice contributes to building a healthier world.

The Opportunity: Senior Director, Brand Management

The Senior Director, Brand Management will act as the strategic steward and creative leader for the GE HealthCare brand. This pivotal role ensures the brand not only maintains its position as one of the most trusted and admired names in the MedTech industry but also strengthens its perception as a leading healthcare solution provider and a genuine partner to customers, focused on enabling their success and improving patient outcomes.

Reporting to the VP, Head of Corporate Marketing, this leader will be instrumental in defining and driving the global brand strategy, translating GE HealthCare’s purpose—“To create a world where healthcare has no limits”—into a powerful, consistent, and differentiated presence across all markets, audiences, and experiences. The Senior Director will lead the evolution and protection of the GE HealthCare brand across all touchpoints, balancing business impact with creative excellence. They will also guide and mentor a team of talented creative and strategic professionals, empowering them to deliver high-impact, insight-driven work. This position demands a visionary mindset, strong cross-functional influence, and a proven ability to connect brand strategy directly to business outcomes.

Key Responsibilities

• Strategic Brand Leadership: Define, evolve, and execute the global GE HealthCare brand strategy, aligning it with corporate vision and business objectives. Ensure the brand reflects leadership in precision care, innovation, and patient impact, while strengthening its role as a trusted partner. Partner with business unit and regional leaders to align brand direction with growth priorities.
• Brand Governance & Architecture: Oversee brand architecture across GE HealthCare’s diverse portfolio. Ensure consistency and clarity across all brand expressions, from corporate identity to product-level branding. Lead global brand governance, including developing and enforcing brand standards and messaging frameworks.
• Cross-Functional & Executive Partnership: Serve as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives. Collaborate with Corporate Communications, Marketing, Investor Relations, and Product Management to ensure a unified brand narrative. Inspire alignment across global and regional marketing teams.
• Brand Measurement & Insights: Leverage insights from brand health tracking and audience research to inform strategy. Partner with analytics teams to interpret data, identify growth opportunities, and ensure brand investments drive measurable impact. Continuously strengthen global reputation and stakeholder trust.
• Future-Focused Brand Innovation: Lead brand innovation initiatives connecting GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care. Evolve the brand to reflect changing customer needs and technological advancements. Drive thought leadership and storytelling.
• Team Leadership & Mentorship: Lead, inspire, and mentor a high-performing brand management and creative team. Foster a culture of curiosity, creativity, and accountability, empowering the team to challenge conventions and elevate brand expression. Encourage professional growth and collaboration.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• 15+ years of progressive experience in brand management, marketing strategy, or corporate communications, preferably in a B2B or complex global organization.
• Proven track record of building and managing global brands; experience in healthcare, technology, or life sciences is a strong advantage.
• Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance.
• Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations.
• Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence.
• Experience leveraging brand performance metrics and insights to guide decision-making.
• Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture.
• Exceptional strategic thinking, communication, and executive presence, with the ability to translate complex business goals into compelling brand strategies.

Key skills/competency

• Brand Strategy
• Global Brand Management
• Marketing Strategy
• Corporate Communications
• Brand Architecture
• Brand Governance
• Executive Leadership
• Cross-functional Collaboration
• Market Research
• Team Leadership