Marketing Director, US & Canada

Job Description Summary

The Marketing Director, US & Canada for GE HealthCare’s Solutions for Enterprise Imaging (SEI) portfolio is responsible for shaping, leading, and executing the region’s marketing strategy across the full portfolio. This leader accelerates SEI growth by strengthening commercial activation, driving adoption of innovation, and elevating SEI market presence. The role partners closely with the USCAN commercial teams, Global Product Marketing, and cross functional partners.

This role includes a mandate to transform, upskill, and modernize the USCAN Marketing team, embedding digital excellence, disciplined execution, and a culture rooted in resilience, adaptability, and a growth mindset.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Key Responsibilities

• Build and execute the USCAN growth strategy for the SEI portfolio.
• Lead NPI commercialization, messaging, and sales enablement.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Engage KOLs, grow customer advocacy, and enhance evidence generation.
• Partner with Sales on targeted plays and installed‑base retention.
• Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning.
• Track KPIs and optimize with a lean, outcomes‑based mindset.
• Support product demonstrations in collaboration with Product and Clinical teams.
• Train commercial teams on SEI value propositions, competitive insights, and messaging.
• Travel up to ~30%.

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare, or related field.
• Significant experience in healthcare software or digital health marketing.
• Strong leadership, communication, and project‑management skills.
• Ability to lead through change with resilience and a growth‑mindset orientation.

Preferred Qualifications

• Advanced degree (MBA or equivalent) in Marketing or a related field.
• Proven success operating in complex, fast‑moving, and highly dynamic environments.
• Strong expertise in market insights, customer understanding, product commercialization, and brand development.
• Demonstrated innovation in healthcare IT marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution.

Key skills/competency

• Marketing Strategy
• Commercial Activation
• Digital Marketing
• Sales Enablement
• Demand Generation
• Team Leadership
• Healthcare IT
• Product Commercialization
• Market Insights
• Project Management