KOL Director, Interventional Cardiology

Job Summary

Define and execute the collaboration strategy with Key Opinion Leaders (KOLs). Design and define a strategy focused on clinical results for new product introduction programs (NPI) and the entire sub-segment portfolio, aligning with the marketing plan and Net Clinical Advantage (NCA) of the Interventional modalities.

Essential Responsibilities

• Develop and manage collaborative relationships with reference sites and KOLs in the Region.
• Target KOLs for short, mid, and long-term engagement and implement a comprehensive KOL development plan.
• Assist sales teams with product roadmap presentations and strategic customer engagement.
• Act as an interface between Global Product and Region teams to ensure effective Voice of Customer (VOC) for product innovation and development.
• Prepare with Global Product and Region teams for the activation of new products at pilot sites and serve as the Ambassador for NPIs.
• Coordinate with Marketing (MKG) and Interventional Cardiology (ICC) teams for the generation of clinical evidence and creation of sales tools.
• Design and define a training plan for the ICC team and clinical application specialists, in close collaboration with the training team.
• Elevate the clinical expertise of ICC and Sales teams by building effective tools and tailored content.

Main Responsibilities

• Establish and maintain close relationships with and collaborate with KOL users to build a network of important clients and thought leaders, developing them as strong advocates for GE HealthCare.
• Lead KOL targeting strategy, KOL engagement, and development plan.
• Lead KOL management in the US, ensuring timely execution of consultant contracts.
• Build & engage speakers to increase clinical excellence visibility at national congresses & customer events (symposium/webinar/workshop).
• Penetrate Academics in the US - Build & activate KOL collaboration with global & Region teams.
• Lead development of show sites in USCAN.
• Lead NPI advanced applications adoption in USCAN.
• Contribute to the creation of a GE HealthCare user community.
• Organize and participate in regional clinical user advisory committee meetings.
• Define and execute strategic clinical activation plan for region NPI activation, leading clinical evidence generation from USCAN sites/customers.
• Support identification & deployment of M3 pilot sites to accelerate NPI activation.
• Communicate customer feedback and assessments for new product introductions (NPI) to the Global Clinical teams.
• Work with Marketing to generate customer testimonials and sales tools articulating differentiated benefits for NPIs, leveraging clinical partnerships.
• Understand, train, and communicate key clinical evidences for the segment within the organization.
• Work as one team with Marketing and ICC team to deliver on critical enablers to success (show sites, sales tools, etc.).
• Develop competitive clinical intelligence in order to support the sales force by providing them with sales arguments and advantages that can reinforce the value of products with customers.
• Provide & elevate clinical expertise in the Interventional Guided Systems (IGS) organization.
• Support strategic projects or big deals with roadmap presentations and customer visits to Buc.
• Elevate expertise within the USCAN ICC organization by leading regular trainings and coaching to expand KOL advocacy.
• Train and support clinical & Sales teams in USCAN to sell & deliver the full clinical value of our solutions.
• Support the commercial or service teams in case of clinical customer satisfaction opportunities.
• Collaborate with care pathway teams to elevate the GE HealthCare brand.
• Consolidate, analyze, and summarize new procedure trends and clinical needs in the USCAN market to drive innovation with the Global team.
• Communicate and familiarize market trends, the impact of regulations, and the influence of competition as part of region inputs into Worldwide Product Plan (WWPP).
• Communicate data during medical congresses, seminars organized for customers, and internal trainings, in collaboration with the global team.
• Support global clinical teams for VOC activities (Medical Advisory Board, customer feedback on prototypes, etc.).
• Participate in future product testing and feedback sessions.

Qualifications/Requirements

• Relevant scientific or medical degree, or hospital registrations.
• Highly qualified in clinical applications in the field of imaging (Interventional preferably).
• At least 10 years of experience in the medical sector; sales or marketing experience desired.
• Customer relationship experience.
• Experience in communication of scientific data (conferences, posters, documents).
• Job based in the US.
• Fluent English (oral and written).

Desired Characteristics

• Doctorate or Master's degree in a relevant scientific or medical discipline.
• Exceptional communication and presentation skills.
• Strong teaching skills: ability to present complex information or techniques clearly and professionally.
• Leadership skills to engage and drive cross-functional teams and projects.
• Robust marketing skills.
• Strong ability to influence.
• Creative, flexible, and structured spirit.
• Demonstrated team collaboration and team management abilities.

Key skills/competency

• KOL Management
• Interventional Cardiology
• Clinical Strategy
• Product Launch (NPI)
• Stakeholder Engagement
• Clinical Evidence Generation
• Sales Enablement
• Market Intelligence
• Cross-functional Leadership
• Medical Imaging