Content Marketing Manager, MadTech

Content Marketing Manager, MadTech at GCash

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Content Strategy & Planning

• Develop and execute a content marketing strategy aligned with business objectives, partner priorities, and campaign goals
• Identify key content themes across advertising, promotions, sustainability, data, and platform monetization
• Plan content calendars for always-on, campaign-based, and event-driven initiatives

Content Creation & Storytelling

• Create and oversee high-impact content such as:
• Case studies and success stories
• Partner testimonials and interviews
• Thought leadership articles and POVs
• Event recap videos and post-event content
• Sales enablement and pitch-support materials
• Translate technical or product-heavy offerings into clear, engaging, and partner-friendly messaging

Partner & Stakeholder Collaboration

• Work closely with internal stakeholders (Sales, Product, Sustainability, Partner Solutions) to source stories and insights
• Coordinate with agency partners, creatives, and videographers for content production
• Conduct partner interviews to surface strong narratives and business outcomes

Brand & Thought Leadership

• Strengthen GCash’s position as a leading digital commerce and marketing platform through consistent, on-brand storytelling
• Develop content that supports executive visibility, industry credibility, and market education
• Ensure content tone aligns with GCash’s brand voice and values

Campaign & Performance Support

• Support awareness, traffic, and consideration campaigns with relevant content assets
• Track and analyze content performance (reach, engagement, views, partner interest) to inform future content decisions
• Optimize content formats and messaging based on audience and channel insights

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 5 years of experience in content marketing, brand marketing, or communications
• Experience in B2B, platforms, fintech, tech, or ad solutions is a strong advantage
• Strong writing, storytelling, and editorial judgment skills
• Comfortable interviewing partners and senior stakeholders
• Familiarity with content formats across digital, video, and social platforms
• Highly organized, collaborative, and able to manage multiple projects simultaneously

What Success Looks Like

• Clear, compelling content that positions GCash Partner Solutions as a trusted growth partner
• Strong partner-facing stories that support sales, branding, and engagement goals
• Consistent delivery of high-quality content across campaigns, events, and channels

What We Offer

• Opportunity for career growth and development in the #1 FinTech company in the country
• Working with a dynamic and highly collaborative team who want to change the game
• A company that values their people with highly competitive and flexible compensation and benefits package

Key skills/competency

• Content Strategy
• Storytelling
• B2B Marketing
• Brand Development
• Thought Leadership
• Case Study Creation
• Stakeholder Management
• Campaign Analysis
• Creative Briefing
• Editorial Judgment