Marketing Automation Specialist
@ GC AI

Hybrid
$95,000
Hybrid
Full Time
Posted 21 days ago

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Job Details

About GC AI

GC AI is an AI platform that empowers in-house lawyers to 10x their efficiency using advanced LLMs. Our platform connects company knowledge, external sources, and internal tools, providing faster and better legal advice. With 95% retention and an NPS of 75, we serve over 500 legal teams and have experienced 3X ARR growth in the last 4 months. Backed by top investors including Sound Ventures, Fellows Fund, Guillermo Rauch, and Worklife Ventures, GC AI is a small yet dynamic team with endless growth potential.

About the Role

As a Marketing Automation Specialist at GC AI, you will manage, optimize, and scale our email marketing and automation programs using HubSpot. You will build and maintain automated workflows and nurture campaigns, while leveraging AI tools to drive engagement and revenue. This hands-on role requires detail-oriented, data-driven execution with significant opportunities for growth.

Responsibilities

  • Build and maintain automated workflows, nurture sequences, and triggered campaigns in HubSpot.
  • Create, QA, and deploy marketing and lifecycle programs encompassing acquisition, activation, onboarding, growth, and reactivation.
  • Leverage AI-powered tools such as predictive lead scoring and send-time optimization.
  • Plan and execute A/B tests to enhance performance and conversion rates.
  • Manage segmentation, personalization, and database health to ensure relevant communications and compliance with GDPR and CAN-SPAM.
  • Utilize HubSpot analytics and AI insights to continuously optimize campaigns.
  • Serve as the marketing automation expert, driving best practices across the organization.

Required Experience

  • 3+ years in HubSpot Marketing Hub or similar MAP.
  • Strong understanding of email marketing, automation, and lead nurture strategies.
  • Experience with segmentation, personalization, and lead scoring.
  • Familiarity with CRM systems and data hygiene best practices.
  • Excellent analytics, attention to detail, project management, and QA skills.

Nice to Have

  • Experience in an early-stage Series A startup.
  • HTML/CSS familiarity for email editing.

What We Offer

Growth & Impact: Direct collaboration with the founding team, influence on strategy, and ample room for growth.

Environment & Benefits: Competitive salary, equity, healthcare, and a hybrid work model with remote-friendly options and Bay Area office collaboration.

Career Development: Mentorship, clear growth path, exposure to cutting-edge technologies, and the freedom to innovate.

Key Skills/Competency

  • HubSpot
  • Email Marketing
  • Marketing Automation
  • Lead Nurture
  • Data Analytics
  • A/B Testing
  • CRM
  • Segmentation
  • Compliance
  • Workflow Optimization
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How to Get Hired at GC AI

🎯 Tips for Getting Hired

  • Customize your resume: Highlight HubSpot and automation expertise.
  • Research GC AI: Understand their mission and growth trajectory.
  • Prepare case studies: Emphasize data-driven marketing successes.
  • Practice technical questions: Focus on email and workflow automation.
  • Review compliance standards: Be ready to discuss GDPR and CAN-SPAM.

📝 Interview Preparation Advice

Technical Preparation

Review HubSpot workflow setup.
Practice A/B testing strategies.
Study CRM integration details.
Brush up on email coding basics.

Behavioral Questions

Describe a challenging campaign project.
Explain teamwork in cross-functional settings.
Share a success under tight deadlines.
Discuss adapting to rapid changes.

Frequently Asked Questions