Marketing Analyst
@ GC AI

Hybrid
$100,000
Hybrid
Full Time
Posted 1 day ago

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XXXXXXXXX XXXXXXXXX XXXXXXXXX****** @gcai.com
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Job Details

About GC AI

GC AI is an AI platform empowering in-house lawyers with advanced LLMs and AI agents. Serving thousands of weekly active users, the platform has achieved a remarkable 95% retention rate and an NPS of 75. Backed by top investors, GC AI is a Series A stage startup with rapid ARR growth and a growing customer base.

About the Role

The Marketing Analyst is integral to GC AI's growth engine, translating marketing data into actionable insights that impact pipeline, revenue, and go-to-market strategy. Collaborating with demand gen, product marketing, sales, and engineering, you will help shape measurement strategies and optimize our marketing funnel.

What You Will Do

  • Build dashboards and reports to track campaign performance across channels.
  • Develop single- and multi-touch attribution models to measure pipeline influence.
  • Analyze funnel health from lead to closed-won, identifying optimization opportunities.
  • Partner with demand gen for efficient campaigns and channel insights.
  • Utilize AI/ML-powered analytics for predictive insights such as churn risk.
  • Track feature adoption and retention drivers to inform product marketing.
  • Analyze customer behavior, industry trends, and competitor activity for sharper GTM strategies.
  • Refine ICPs, IAPs, and personas using diverse data sets.
  • Recommend new tools to enhance reporting, enrichment, and segmentation.
  • Promote a test-and-learn culture through structured experimentation.

Required Experience

2–4+ years in marketing analytics, preferably in SaaS. A background in B2B AI or legal tech is a plus. Must have strong proficiency with marketing funnel metrics and hands-on expertise with HubSpot, GA4, Looker/Tableau/Power BI. Familiarity with relational databases and AI-enabled analytics is preferred along with excellent data storytelling skills.

Nice to Have

Experience with early-stage Series A startups and an understanding of legal tech and AI.

What We Offer

Growth & Impact: Direct collaboration with the founding team, real influence on company strategy, and ample room for personal and professional growth.

Environment & Benefits: Competitive salary, equity, healthcare, and a hybrid work model with remote flexibility and occasional Bay Area office presence.

Career Development: Mentorship, learning opportunities, clear growth paths, exposure to cutting-edge technologies, and the freedom to innovate.

Compensation

Salary Range: $85K - $110K

Key Skills/Competency

  • Marketing Analytics
  • Data Storytelling
  • SaaS
  • Attribution Modeling
  • Dashboard Reporting
  • Funnel Analysis
  • AI/ML Analytics
  • Predictive Modeling
  • Legal Tech
  • Growth Strategy
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How to Get Hired at GC AI

🎯 Tips for Getting Hired

  • Research GC AI's culture: Learn about their AI platform and mission.
  • Customize your resume: Emphasize marketing analytics and SaaS experience.
  • Highlight technical skills: Showcase HubSpot, GA4, and data tools expertise.
  • Prepare data stories: Be ready with actionable insights and case examples.

📝 Interview Preparation Advice

Technical Preparation

Review marketing analytics tools documentation.
Practice building dashboards with Looker/Tableau.
Study attribution modeling case studies.
Refresh SQL and data aggregation skills.

Behavioral Questions

Describe a campaign analysis success.
Explain handling cross-functional challenges.
Share a time you influenced strategy.
Discuss adapting to rapid change.

Frequently Asked Questions