Web Experience Specialist

About GBTA | Global Business Travel Association

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area. Serving stakeholders across six continents, GBTA and its 9,000+ members represent and advocate for the $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. GBTA values collaboration, innovation, adaptability, global diversity, respect, and empathy, offering team members opportunities for skill growth and career development in an entrepreneurial environment.

GBTA Team Values and Culture Statement:

• We recognize our people are our most valued asset, and treat ourselves and each other with kindness, authenticity, and empathy.
• We are curious, innovative and adaptable to a changing world.
• We embrace our global diversity and are committed to a culture where everyone feels welcomed and respected.
• We deliver results by working collaboratively and believe in the power of teamwork to drive long-term change and mutual success.
• We are driven to create a more sustainable future for both the planet and its people, and a balanced environment where work and life can coexist and thrive.

GBTA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Summary

The Web Experience Specialist manages the day-to-day operations of the website, ensuring a seamless, optimized, and brand-aligned user experience. This role supports UX improvements, executes SEO and CRO strategies, and collaborates with the web development agency and internal teams to maintain site accuracy and performance. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve.

Responsibilities

• Manage day-to-day website updates, content publishing, and quality assurance within the CMS. Responsible for overseeing the content presented on all GBTA websites.
• Implement on-page SEO enhancements, including metadata, internal linking, and structured content improvements.
• Support conversion rate optimization (CRO) initiatives through A/B testing and performance monitoring.
• Coordinate with the web development agency on technical updates, enhancements, and troubleshooting.
• Identify UX/UI improvement opportunities and support implementation through documentation and testing.
• Monitor site performance and user behavior analytics to recommend content or structural improvements.
• Maintain consistency with brand design guidelines across site components and assets.
• Other duties as assigned.

Requirements

• Associate’s degree or equivalent experience.
• 2-4 years of webpage management experience.
• Superior organization skills, and an ability to manage multiple projects in a super-fast paced environment.
• Excellent communication, organizational, and analytical skills with strong attention to detail with a QA mindset.
• Ability to work independently and collaborate with a team.
• Strong knowledge of Content Management Systems (CMS) – preferably advanced experience with WordPress.
• Good understanding of site architectures, Google Analytics, and UX/UI principles and accessibility standards.
• Strong knowledge of HTML5/CSS3 creation and editing.
• Strong knowledge of Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, and Dreamweaver).
• Strong communication skills and must be able respond to internal staff requests in a clear and effective manner.

Preferred Experience and Skills

• Bachelor's degree.
• Association and/or travel industry knowledge preferred.
• Multi-lingual is a plus.
• Knowledge of email marketing software.
• Experience implementing 3rd party tools on a website.

Physical Requirements/Work Environment

• Remote work environment.
• Prolonged periods sitting/remaining stationary at a desk and working on a computer.
• Must be able to remain stationary and move for long periods of time, during events.
• Must be able to work a variety of hours in order to accommodate various meetings and events.
• GBTA welcomes all candidates and supports inclusivity and diversity in the workplace.

Travel Required

Up to 5%; travel to Annual Convention and other GBTA events/meetings as needed.

Applicants must be authorized to work in the US. To ensure compliance with all state, county, and local employment and tax regulations, applicants must currently reside in one of the following states to be considered for employment with GBTA: AZ; CA; DC; FL; GA; IL; IN; MA; MI; MN; MD; NC; NJ; NY; PA; SC; TX; UT; VA; WA.

Key Skills/Competency

• Website Management
• SEO Optimization
• CRO Strategies
• UX/UI Improvement
• Content Publishing
• Site Performance Monitoring
• Quality Assurance
• Google Analytics
• WordPress Expertise
• Adobe Creative Suite