Director, Marketing Technology
@ Gannett | USA TODAY NETWORK

Hybrid
$150,000
Hybrid
Full Time
Posted 1 day ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXX******* @gannett.com
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Job Details

About the Director, Marketing Technology Role

The Director of Marketing Technology is a strategic and technical leader overseeing Gannett’s marketing technology infrastructure and processes. In this role, you will drive the integration of marketing technology solutions to enable data-driven decision-making and enhance digital marketing capabilities. You will work closely with teams from Marketing, Content, Data Engineering, IT, Analytics, Sales, Customer Service, and Product to align technology investments with overall business strategy.

Responsibilities

  • Prioritize the roadmap in alignment with business priorities.
  • Manage a distributed team to design and implement marketing technology solutions.
  • Oversee relationships with strategic technology partners.
  • Stay updated on emerging marketing technology trends.
  • Present strategies and roadmaps to key stakeholders and executives.
  • Develop and maintain robust processes for issue resolution and retrospective analysis.
  • Implement governance, documentation, data quality, and QA practices.

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
  • 8+ years of experience in digital marketing or marketing technology, including 4+ years in a leadership role.
  • Experience with marketing platforms such as CDPs, ESPs, Ad Servers, and CRMs.
  • Proven experience overseeing complex technology implementations and integrations.

Desired Qualifications

  • Familiarity with Agile/Scrum methodologies.
  • Experience working or partnering with media companies.
  • Relevant marketing platform certifications.

Compensation & Benefits

The annual base salary ranges between $150,000 and $175,000. Base compensation considers factors such as market location, education, skills, certifications, and experience. Variable compensation may also be applicable based on role metrics.

Equal Opportunity

Gannett Co., Inc. is an equal opportunity employer committed to building a diverse workforce. All qualified applicants will receive consideration without discrimination. Candidates requiring reasonable accommodations should contact Recruit@gannett.com.

Key skills/competency

  • Marketing Technology
  • Strategy
  • Digital Marketing
  • Integration
  • Data-Driven
  • Leadership
  • Governance
  • Roadmap
  • Team Management
  • Vendor Relations
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How to Get Hired at Gannett | USA TODAY NETWORK

🎯 Tips for Getting Hired

  • Customize your resume: Highlight leadership and tech integration experience.
  • Research Gannett's culture: Understand their media and digital initiatives.
  • Emphasize strategic skills: Focus on roadmap and team management expertise.
  • Prepare for technical interviews: Review marketing technology trends and governance.
  • Showcase industry knowledge: Align with media and digital marketing sectors.

📝 Interview Preparation Advice

Technical Preparation

Review integration of marketing platforms.
Study data quality and QA practices.
Explore digital marketing analytics tools.
Understand technology infrastructure design.

Behavioral Questions

Describe a challenging leadership experience.
Explain how you prioritize project roadmaps.
Discuss managing cross-functional teams effectively.
Share your approach to vendor negotiations.

Frequently Asked Questions