Digital Marketing Manager
G&S Integrated Marketing Communications Group · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead digital marketing strategy and performance for clients.
- Drive full-funnel campaigns across multiple channels.
- Analyze trends and campaign data for insights.
- Manage budgets and mentor marketing professionals.
- Utilize AI tools for enhanced marketing efforts.
About the role
Digital Marketing Manager
The Digital Marketing Manager at G&S Integrated Marketing Communications Group leads the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. This role sets digital direction, ensures cross-channel alignment, and drives measurable business outcomes—from awareness and engagement through lead generation and conversion.Responsibilities
- Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals.
- Analyze market trends, audience behavior, and campaign performance to inform strategy and generate reports and updates for the account.
- Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing.
- Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
- Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated.
- Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep our clients at the absolute forefront of the industry.
- Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies.
- Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools.
- Apply an understanding of Generative Engine Optimization (GEO) principles to client work, helping ensure digital content, platforms, and campaigns are structured for visibility and performance across AI-driven search and discovery experiences.
- Support and encourage the adoption of AI-powered tools and technologies to improve operational efficiency, streamline workflows, and enhance the quality, speed, and effectiveness of client deliverables while following agency standards and best practices.
- Assist with creating project estimates and manage digital marketing budgets.
- Coach and mentor team members through daily feedback and other professional development opportunities.
Skills/Qualifications
- 7-10 years of experience in digital marketing within an agency or integrated marketing environment.
- Agriculture industry experience required.
- Bachelor’s degree or certifications in digital marketing, communications, marketing, or a related field preferred.
- Demonstrated expertise across multiple digital channels (web, SEO, paid media, marketing automation, analytics, social).
- Strong experience defining KPIs, interpreting performance data, and translating insights into business recommendations.
- Proven leadership experience managing and developing digital marketing professionals.
- Experience managing budgets, forecasting, and resource planning.
- Strong communication and presentation skills with the ability to influence clients and senior stakeholders.
- Ability to manage multiple areas and priorities in a fast-paced environment.
- Advanced familiarity with AI-enabled marketing technologies, including automation platforms, predictive analytics tools, personalization engines, and content optimization systems.
- Strategic, analytical, and proactive mindset with strong attention to detail.
- Experience with Omnichannel & Multi-Channel Campaign Management, Customer Data Platform (CDP) & Analytics, and Journey Orchestration Software.
Key skills/competency
- Digital Marketing Strategy
- Integrated Marketing Campaigns
- Client Relationship Management
- Performance Analysis & Reporting
- SEO/SEM
- Email Marketing
- Social Media Marketing
- Content Marketing
- AI Marketing Technologies
- Team Leadership
Skills & topics
- Digital Marketing Manager
- Marketing Strategy
- Integrated Marketing
- Client Management
- Performance Marketing
- SEO
- SEM
- Email Marketing
- Social Media
- Content Marketing
- AI Marketing
- Team Leadership
- Budget Management
- Google Analytics
- Agriculture Marketing
- Marketing Automation
- Customer Data Platform
- Journey Orchestration
- Generative Engine Optimization
- Agency Marketing
How to get hired
- Tailor your resume: Highlight your 7-10 years of digital marketing experience, agency background, and specific achievements in agriculture sector campaigns.
- Showcase AI expertise: Emphasize your advanced familiarity with AI-enabled marketing technologies, GEO principles, and their application in previous roles.
- Demonstrate leadership: Provide examples of your proven leadership in managing and developing digital marketing professionals and budgets.
- Prepare client examples: Be ready to discuss how you translated data insights into actionable business recommendations for clients in fast-paced environments.
- Research G&S: Understand their client base and integrated marketing approach, especially within core market sectors.
Technical preparation
Master Google Analytics and other performance tools.,Deepen knowledge of SEO, SEM, and paid media.,Familiarize with AI marketing tech and GEO.,Practice data analysis and KPI definition.
Behavioral questions
Describe a successful integrated campaign you led.,How do you handle conflicting client priorities?,Share an example of mentoring a team member.,How do you stay updated on marketing trends?
Frequently asked questions
- What is the primary focus for a Digital Marketing Manager at G&S?
- The primary focus for a Digital Marketing Manager at G&S Integrated Marketing Communications Group is to lead the strategic development and performance oversight of integrated, full-funnel digital marketing programs for clients, ensuring alignment with their business objectives and driving measurable outcomes.
- What industry experience is required for the Digital Marketing Manager role?
- Agriculture industry experience is specifically required for this Digital Marketing Manager position at G&S Integrated Marketing Communications Group.
- What are the key digital channels this role oversees?
- This role oversees a comprehensive range of digital channels, including SEO, SEM, email marketing, social media, web/content marketing, and influencer marketing, ensuring a cohesive customer journey.
- How important is AI in this Digital Marketing Manager position?
- AI is highly important. The role requires advanced familiarity with AI-enabled marketing technologies and encouraging their adoption to improve efficiency, workflows, and the effectiveness of client deliverables. Understanding Generative Engine Optimization (GEO) is also key.
- What kind of leadership experience is expected for the Digital Marketing Manager?
- Proven leadership experience in managing and developing digital marketing professionals, including coaching and mentoring, is a key requirement for this role.
- What analytical skills are crucial for this Digital Marketing Manager role?
- Crucial analytical skills include defining KPIs, interpreting performance data using tools like Google Analytics, translating insights into business recommendations, and analyzing market trends and audience behavior.
- Does this Digital Marketing Manager role involve budget management?
- Yes, this Digital Marketing Manager role involves assisting with creating project estimates and managing digital marketing budgets, including forecasting and resource planning.
- What distinguishes G&S's approach to digital marketing?
- G&S emphasizes integrated, full-funnel digital marketing programs aligned with client business objectives. They also foster innovation by testing next-generation tools and methodologies, including AI-powered solutions and Generative Engine Optimization (GEO).