Lead Analyst, Player Analytics
GamblingCareers.com · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Job highlights
- Lead player analytics for growth and retention strategies.
- Analyze player behavior across sportsbook, casino, poker.
- Optimize bonus programs for player value and ROI.
- Apply ML and AI tools for advanced insights.
- Drive business strategy with data-driven recommendations.
About the role
About Rush Street Interactive
Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
Job Summary
We’re looking for a Lead Analyst to own growth and player behavior analytics across our sportsbook, casino, and poker products. This is a high-visibility, self-directed role that sits at the intersection of analytics and business strategy. You’ll partner closely with Revenue Operations, Marketing, Product, and VIP to surface insights that directly drive player engagement and retention. This role goes beyond reporting and dashboarding, emphasizing analytical problem-solving, business partnership, and data-driven recommendations.
The right candidate has strong analytical instincts, comfort with ML tooling, and a habit of using AI to push work further and faster. You'll operate with autonomy, identifying the right questions, building the right frameworks, and turning analysis into recommendations stakeholders can act on.
What You'll Do
- Growth & retention analytics: Partner with Revenue Operations, Marketing, Product and VIP to prioritize and execute analytics initiatives focused on player growth and long-term retention.
- Bonus performance & optimization: Manage end-to-end analytics on bonus programs- measuring performance, developing engagement strategies, and optimizing structures for both player value and ROI.
- Player behavior & segmentation: Analyze in-platform behavior across products to uncover engagement patterns, friction points, and monetization opportunities. Translate findings into personalization strategies and product recommendations.
- Advanced analytics & AI tooling: Apply ML techniques and AI tools to accelerate insight generation, build predictive models, and continuously raise the ceiling of what the analytics function can deliver.
What You'll Bring
- 3+ years in analytics, ideally within gaming, sports betting, or a consumer product with meaningful behavioral data.
- Bachelor’s degree in mathematics, Economics, Engineering, Computer Science, or a related quantitative field preferred or equivalent relevant experience.
- Strong SQL fundamentals, with a command of advanced concepts like window functions, CTEs, and complex aggregations.
- Comfortable working directly in Snowflake, writing efficient queries against large datasets.
- Proven ability to work cross-functionally and distill complex analysis into clear narratives and actionable recommendations for non-technical audiences.
- Solid understanding of A/B testing and experimental design, including statistical significance and translating test results into business context.
- Experience with funnel and cohort analysis, including modeling player lifecycle stages, retention curves, and engagement funnels.
- Working knowledge of ML concepts and hands-on experience applying AI tools to analytics workflows.
- Familiarity with dbt transformation workflows and model structuring preferred.
- Python proficiency, whether for analysis, automation, or lightweight ML work preferred.
- Working knowledge of segmentation models, propensity scoring, churn prediction, or LTV modeling preferred.
- Experience in gaming or iGaming, including familiarity with sportsbook, casino, or poker product mechanics and player economics preferred.
- Experience with incentive or promotion analytics is also a plus.
- Able to travel occasionally both domestically and internationally.
Location and Compensation
This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.
Location Eligibility (for nationwide roles): Open to candidates across the U.S.
Pay Range: $100,000—$140,000 USD
Benefits
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
What Makes Us Great
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Equal Opportunity Employer
Rush Street Interactive is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
Hiring Process Note
Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.
Required Legal Notices
Rush Street Interactive participates in E-Verify for U.S.-based positions. As required by federal law, we provide the following notices to all prospective U.S. employees:
- E-Verify Participation Notice (English/Spanish)
- Right to Work Notice (English/Spanish)
Key skills/competency
- Player Analytics
- Growth Analytics
- Retention Analytics
- SQL
- Snowflake
- A/B Testing
- Machine Learning (ML)
- AI Tools
- Data-driven Recommendations
- Cross-functional Collaboration
Skills & topics
- Lead Analyst
- Player Analytics
- Growth Analytics
- Retention Analytics
- SQL
- Snowflake
- A/B Testing
- Machine Learning
- AI Tools
- Gaming Analytics
- Sports Betting
- Consumer Product Analytics
- Data Analysis
- Business Strategy
- Quantitative Analysis
How to get hired
- Customize your resume: Highlight your 3+ years of analytics experience, SQL proficiency, and any gaming industry background. Tailor it to match keywords like 'player behavior', 'retention', and 'ML tools'.
- Showcase analytical projects: Quantify your achievements in previous roles, especially those involving growth, retention, or bonus optimization. Use examples of how your insights drove business impact.
- Demonstrate cross-functional skills: Emphasize your ability to translate complex data into clear, actionable recommendations for non-technical stakeholders. Mention experience with A/B testing and experimental design.
- Prepare for technical questions: Be ready to discuss your SQL fundamentals, Snowflake experience, and familiarity with ML concepts and AI tools. Practice writing efficient queries and explaining analytical frameworks.
- Research Rush Street Interactive: Understand their brands (BetRivers, PlaySugarHouse, RushBet) and their market position. Align your application and interview responses with their focus on integrated gaming experiences and data-driven strategy.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Lead Player Analytics Analyst at Rush Street Interactive?
- While specific paths vary, a Lead Player Analytics Analyst at Rush Street Interactive can expect opportunities for growth into senior analytics roles, management positions within the analytics team, or lateral moves into related strategic business functions such as Product or Marketing. Your impact on player growth and retention will be key to advancing your career within the company.
- How does Rush Street Interactive use AI in the hiring process for Lead Player Analytics Analyst roles?
- Rush Street Interactive utilizes AI-assisted tools at select stages to enhance efficiency, consistency, and communication in hiring. However, AI does not make final hiring decisions. All key decisions for the Lead Player Analytics Analyst position are made exclusively by their recruiting and hiring teams.
- What kind of data analysis skills are most important for the Lead Player Analytics Analyst position?
- For the Lead Player Analytics Analyst role, strong SQL fundamentals, including advanced concepts, are critical. Proficiency in Snowflake for querying large datasets, experience with funnel and cohort analysis, and a solid understanding of A/B testing and experimental design are highly valued. Familiarity with ML concepts and AI tools is also important for advanced analysis.
- Does Rush Street Interactive offer remote work options for Lead Player Analytics Analyst roles?
- The job description indicates that this Lead Player Analytics Analyst role is open to candidates across the U.S. While not explicitly stated as fully remote, it suggests flexibility in location for nationwide roles, allowing candidates to apply from various locations.
- What are the opportunities for professional growth as a Lead Player Analytics Analyst at Rush Street Interactive?
- Rush Street Interactive emphasizes professional growth. As a Lead Player Analytics Analyst, you'll have the opportunity to impact product and company strategy directly, work with cutting-edge AI/ML tools, and collaborate with passionate professionals in an emerging industry. The company supports personal and professional development.
- What is the typical team structure for analytics at Rush Street Interactive?
- The Lead Player Analytics Analyst will partner closely with teams like Revenue Operations, Marketing, Product, and VIP. This suggests a collaborative environment where the analytics function is integrated into core business operations, working across departments to drive insights and strategy.
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