Senior Associate CRM Manager
GamblingCareers.com · Barcelona, Catalonia, Spain
- On site
- Full-time
- $90,000 / year
- Barcelona, Catalonia, Spain
Job highlights
- Manage CRM events, lifecycles, and campaigns.
- Collaborate with global teams on marketing strategies.
- Ensure accurate campaign execution and monitoring.
- Support social media content creation and copywriting.
- Work with development, QA, product, and customer service.
About the role
Senior CRM Manager
Join our ambitious team as a Senior Associate CRM Manager at an exceptionally innovative company that is building the future of video games. This role will allow you to work with our top-tier marketing team, renowned for its consistent success in the industry. You will play a key role in our mission to bring happiness through play. Collaborate with diverse, global teams to develop and implement modern marketing strategies.
What You Will Do
- Utilize internal tools to set up CRM events, lifecycles, and campaigns of medium to high complexity.
- Collaborate with QA to ensure accurate execution of campaigns and lifecycles.
- Conduct post-launch checks to monitor campaign performance and report any irregularities.
- Coordinate external communication channels to advance CRM campaigns using emails and push notifications.
- Provide creative support in copywriting for our social media platforms.
- Prepare art briefs, write engaging marketing copy, and review the quality of graphic assets.
- Work closely with various groups within the company, such as Development, QA, Art, Product, Solutions, Data Science, and Customer Service.
Additional Responsibilities
- Provide ideas for new campaign concepts.
- Suggest areas for improvement in tools, processes, UI, and UX of events.
- Manage and resolve configuration issues, escalating the most complex ones as needed.
What We Are Looking For
- Good technical knowledge with attention to detail.
- Passion for video games and a desire to learn more.
- Experience in executing marketing campaigns or in QA.
- Team-oriented approach; we achieve great results as a team.
- Familiarity with various communication methods to produce the most effective results.
- Excellent written and spoken English for effective communication with global teams.
- Good sense of priorities to perform tasks efficiently.
Desirable Requirements
- Willingness to learn and share knowledge with others.
- Experience using Jira and Confluence.
- Excellent interpersonal and effective communication skills.
- Logical thinking to manage complex tasks.
- Super organized and flexible to work in a dynamic environment.
- Experience in the video game industry or as a CRM or LiveOps Manager is a plus.
Why Product Madness?
As part of the Aristocrat family, we share their mission to fill lives with joy through the power of play, with a top-tier team creating leading, top-grossing titles in the social casino genre, including Heart of Vegas, Lightning Link, and Cashman Casino.
With a global team of 800 people, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal, and a remote team in the US, making us a true global powerhouse. We are driven by our principle of 'People First'. Regardless of where, when, or how they work, our team members have opportunities to advance their careers and grow with us. We pride ourselves on fostering an inclusive culture, where every individual is encouraged to do their best work every day. But don't just take our word for it. In 2024, we were included in the list of the Global Inspiring Workplace Awards and received a bronze award at the Stevies for Great Employers, in the category of 'Employer of the Year - Media & Entertainment'.
Travel Availability
None
Additional Information
We are unable to process work visas for this role at this time. Candidates must have the right to work full-time in the country where the vacancy is located, with no need for a visa now or in the future.
Key skills/competency
- CRM Campaign Management
- Marketing Strategy
- Video Game Industry
- Communication Skills
- Team Collaboration
- Problem-Solving
- Data Analysis
- Project Management
- Technical Proficiency
- Copywriting
Skills & topics
- CRM Manager
- Associate CRM Manager
- Marketing Campaign Manager
- GameOps
- Video Games
- Social Media Marketing
- Customer Relationship Management
- Digital Marketing
- Marketing Automation
- QA Marketing
How to get hired
- Tailor your resume: Highlight experience in CRM, marketing campaigns, QA, and the gaming industry, using keywords from the job description.
- Showcase technical skills: Emphasize attention to detail, logical thinking, and any experience with tools like Jira and Confluence.
- Demonstrate team fit: In your application and interviews, stress your collaborative nature and communication skills, especially with global teams.
- Express passion for gaming: Clearly articulate your enthusiasm for video games and your desire to learn and contribute to the industry.
- Prepare for interviews: Be ready to discuss how you've managed complex tasks and driven results in previous marketing or QA roles.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the primary responsibilities of a Senior Associate CRM Manager at GamblingCareers.com?
- As a Senior Associate CRM Manager, you will be responsible for configuring CRM events, lifecycles, and campaigns, collaborating with QA for execution, monitoring campaign performance, and coordinating external communication channels for CRM initiatives. You'll also provide creative support for social media content and work with various internal teams like Development, QA, and Customer Service.
- What specific experience is crucial for this Senior Associate CRM Manager role?
- We are looking for candidates with good technical knowledge and attention to detail, a passion for video games, and experience in executing marketing campaigns or QA. Familiarity with various communication methods and excellent written and spoken English are also essential for global team collaboration.
- What are the desirable qualifications for the Senior Associate CRM Manager position?
- Desirable qualifications include a willingness to learn and share knowledge, experience with Jira and Confluence, excellent interpersonal skills, logical thinking for complex tasks, and being highly organized and flexible in a dynamic environment. Prior experience in the video game industry or as a CRM/LiveOps Manager is also a plus.
- How does GamblingCareers.com foster a positive work environment for its employees?
- GamblingCareers.com, as part of the Aristocrat family, emphasizes a 'People First' principle, offering career advancement and growth opportunities. They foster an inclusive culture and have been recognized with awards like the Global Inspiring Workplace Awards and a bronze Stevie for 'Employer of the Year'.
- Is there an opportunity to work remotely for the Senior Associate CRM Manager role?
- While Product Madness has a remote team in the US and offices in various global locations, the job description does not explicitly state if this specific Senior Associate CRM Manager role is remote. However, the company supports flexible work arrangements where possible.
- What is the company culture like at Product Madness for a Senior Associate CRM Manager?
- Product Madness fosters an inclusive culture driven by the 'People First' principle, encouraging employees to do their best work. They value teamwork, continuous learning, and provide opportunities for professional growth and career advancement.
- Does GamblingCareers.com offer support for visa applications for this role?